The 8-part masterclass series brings skills from experts in a variety of fields, the first video features former Team India cricketer and Head Coach Ravi Shastri

Influencers were segregated into different tiers based on their follower count and the study showed that mid-tier (50k – 500k) and nano-tier (5k – 50k) had the largest Gen-Z following

StreamO is a monetisation tool for creators of all sizes to earn from their content

As part of the collaboration, 10 Pepper creators will receive scholarship every month on the Skillshare platform

The platform will have 20 different shows on varied subjects, a few shows include Science simplified, Legend inside the white coat, Stitch in time, Cardio Unflip, Digital for doctors, Medico-legal Cases in India, Vantage point and more

The podcast-IP is hosted by YouTuber, actor and content creator Ankush Bahuguna and features celebrities from all walks of life

The professional network had launched the Creator Accelerator Program in India as part of its $25 million investment in creators globally

Under the creator economy umbrella, JBC will counsel brands and platforms, that are elevating the burgeoning creator economy, on strategic, growth-focused solutions for corporate reputation management, brand visibility, brand, and content strategy

The phase-wise campaign began with a digital film showcasing how mothers always try to be perfect in every aspect, and when they make a mistake, they are surrounded with clouds of guilt

As season 3 offers 10 unique holiday personalities that are represented by 10-holiday teams, comedian 'Sunil Grover' will be seen in numerous avatars to connote these varied personas of travellers

Chingari has collaborated with Artist Aloud to promote its segment Getting Intimate

Season 2 of Nexa Music will centre around the pillars of Nexa Music Lounge and Nexa Music Lab to discover and celebrate upcoming artists

The platform has shared the top trends and themes from the Memeaverse in India. This includes the dominance of comedy memes, the prominence of topical memes like #sharktankmemes and rise of regional memes like #gujjumemes and #tamilmemes

In MMA-GroupM's Modern Marketing Reckoner, Nagarajan, Head of Branded Content, GroupM, shares that more creators are able to take up their social media content as their principal vocation and not just as a side hustle

The show “Crypto Ki Duniya” originally produced in Hindi, will go live in Gujarati, Bangla, Telugu, Marathi and Tamil

Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at the recently concluded awards show

Ditching the typical narrative, brands this year also tried to put the focus on personal achievements, opinions and individuality of mothers in their campaigns

JSW Sports has facilitated a partnership between the Indian Javelin Thrower, Olympic Gold Medallist, Neeraj Chopra and YouTube India