The brand has associated with Shakti Mohan's web series, ‘Break a leg' and did an innovative influencer campaign involving noisiest firecracker ‘Sutli Bomb'

The partnership will see both come together to jointly develop and produce video content which will help brands tell their stories

Composed, written and sung by rap artist Brodha V, the song embodies the spirit of youth that stops at nothing and lives life on their own terms

Woop uses proprietary technology to help brands get word of mouth, at scale. The platform is part of the global word of mouth marketing leader - Advocacy

The platform showcased films like ‘Maya' by Aniruddha Roy Chowdhury, ‘Shame' by Anusha Bose, ‘Rogan Josh' by Sanjeev Vig and ‘Ladoo' directed by Sameer Sadhwani and Kishor Sadhwani and produced by Neeraj Pandey

The tourism agency is launching a content initiative UnDiscover Australia in collaboration with ESPNcricinfo during the upcoming India's tour of Australia. The initiative, which is likely to reach 20 million cricket fans, will be woven into the cricket programming of the digital platform

The film is set against the backdrop of Karva Chauth, and showcases the start of a new tradition, one with a deeper meaning

The private insurance brand launches video series 'Real Life Real Stories' showcasing inspirational stories of common people to connect with the youth of the country

The report reveals that entertainment is the largest category in mobile content consumption for Indian users，accounting for 27.4%，followed by Sports and Lifestyle，which account for 18.6% and 13.8% respectively

Tamanna Punjabi, a PR professional accused him of sexual assault when she was in a relationship with him. Banerjee wrote on Instagram about his resignation from the content platform

The first individual YouTube content creator in India to cross 10 million subscribers mark, Bam wants creative freedom from any brand partnering with him

Conceptualised by Wavemaker, the film is an extension of the brand's communication around social issues on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re'

The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

The celebrity management company has released an official statement informing about his removal from the company. He has also been removed from The Board of Trustees of Deepika Padukone's The Live Love Laugh Foundation

Join the Dots aims to provide the entire gamut of creative, analytical and brand integration-based services under one roof

The six-part series won in the best branded content and media strategy category. In the series, the contestants had to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater — the mountain within

Snap Originals will include scripted shows and docu-series with each episode averaging five minutes where brands can place their six-second non-skippable ads

Tripathi's last venture, Delhi-based SaaS platform Pyoopil Education Technologies, was acquired by Ronnie Screwvala's leading ed-tech company UpGrad