Within 48 hours, the videos garnered an engagement of more than 2.7 million on social media

The song is built on an insight that 87% consumers are missing their friends immensely while at home

Sanjeev Bhargava, Director, Brand TOI/ TIMS, tells BuzzInContent.com that it is a common knowledge that a substantial part of the content on social media is motivated or false. He says the newspaper may launch more initiatives to encourage people to read-only authentic and fact-checked news

The live-stream event marked the five-year extension of Kia's Global Brand Ambassador partnership with Nadal

It has also announced the launch of an OTT platform, Stage, which will produce original content in local dialects such as Haryanvi, Rajasthani, Bundelkhandi, Bhojpuri through art forms such as comedy, folk, poetry, storytelling and motivational content

Mukherjee will be based in the Gurugram office and oversee business development for Yaap's influencer marketing vertical across India and will report directly to Irfan Khan, Partner at Yaap

The report revolves around how changing internet usage of consumers have led to more users access in local languages

Before taking over the role of Director of Pollen, Sethi spent 18 months in FoxyMoron, running the data and insights department across all client partners

The individual sessions scheduled between July 11 and August 31, 2020, will be conducted live on Havells' social media platforms

The initiative has been launched in collaboration with digital food network India Food Network (IFN), GroupM's Essence and Motion Content Group, and digital agency 22feet Tribal WW

Roposo seems to be favourite amongst the upcoming apps and 18% influencers have created a profile there already followed by 5% on Sharechat and 1% on Chingari

Under the initiative, all RJs came together and shared their childhood golden moments, where they hesitated to drink Haldi milk

The anthem in association with Universal Music Group and Brands (UMGB) has been composed and sung by Vishal Mishra and written by lyricist Manoj Muntashir

The feature will allow consumers to shop products that are part of videos without moving away from the video interface, leading to a seamless, natural and content-to-commerce experience

Chef Vicky Ratnani will create quick dishes using Goldiee spices and ingredients selected by the audience through a digital poll

The show features musicians - Harrdy Sandhu, Jassie Gill, Indian Ocean, Javed Ali, Jeet Gannguli and Revanth, travelling across six cities to collaborate with local artists, experience the culture and music, and perform in mega concerts

The show by Flipkart Video is aimed at addressing the need of the hour - busting misinformation and helping people see the difference between real and fake

The anthem sung by Kailash Kher and Shankar Mahadevan underlines some of the greatest achievements and innovations of the nation in the field of science, technology, health, defence etc.