The collaboration with Crista Masala is a natural extension for Gobble to grow D2C brands by leveraging the Gobble brand value

Bringing together influencers from various categories, the brand was able to craft a campaign to educate consumers about acne and healthy skin tips

YouTube has also announced that creators will keep 45% of the revenue, distributed based on their share of total Shorts views

These stories bring alive the dilemmas that are faced by today's Indian women in their everyday life and how they overcome them to follow their heart's calling

Anushka Iyer, Founder and CEO, Wiggles, said that the pet care brand has associated with petfluencers to develop a culture of responsible and fun pet parenting

The tech platform has been funded by OML; bringing together creators, brands, and agencies under one umbrella to make planning, executing, and analysing influencer marketing campaigns seamless

The music video has been launched to create awareness among women and bring alive their mental and physical strength for self-defense

Speaking at the IAMAI India Affiliate Summit 2022, experts emphasised how social listening is the key for brands to open doors to help audiences resonate and leverage the influencer base to create a good brand image and support

The new vertical aims to tap into the untapped market and bridge the gap between vernacular creators and brands, leading to monetisation opportunities for creators through more mainstream, large brands

FleishmanHillard and its research practice, True Global Intelligence, in partnership with Eleve Media, has released the ‘Web 3.0 Influencer & Intelligence Report 2022'

Meanwhile, the department has also completed the process of developing a framework to curb fake reviews posted on e-commerce websites. The same will be released shortly

The eight episodes of the series dive into the world of chai, and are like a series of love letters from Chai to everyone and everything that makes it the brew of the nation

Positioned as the bridge between content, links, and the brands, Socxly will help content marketers, business social media users, and affiliate marketers use their cutting-edge offerings via their smartphones

As per the company, the new functionality includes referral code management, UGC management, and the ability to discover trending influencers and posts

Sharma is a seasoned consumer insight professional and has spent over two decades across markets and leading organisations in the field. His latest role was at Kantar India where he was a geo lead for the consumer division in the North zone

The common theme for this year's Teacher's Day campaign was gratitude towards the teachers and parents, who have selflessly devoted their lives to the betterment of students and children

Borges Andre, Channel Head, Nutshell talks about the channel's growth strategy and roadmap ahead

Krishnan will be replacing Ravpreet Ganesh, who is now moving on from the Groupe