In a conversation with BuzzInContent, Catalano said that with ad frauds and brand safety at stake at times on YouTube, one must be doubly sure of the kind of content providers the brand associates with

Airborne explains how things work from the moment one books a ticket to exiting the airport terminal after a flight, covering all customer touchpoints through appealing illustrations, storytelling and the usage of easy language

RJs from Radio Mirchi, Fever, Radio One and Big FM presented interactive content related to the perils of ignoring the importance of monitoring the quality of air

Sociabble will act as the most credible platform for employees to share brand content within their network. Dentsu Webchutney will make sure of the quality and nature of the content being shared by the employees through various analytics, techniques and execution

The studio aims to contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends

CMS Asia recently concluded its fifth South Asia edition in Gurgaon, India in February 2018. This year, CMS Asia and Best Media Info also launched the inaugural Content Marketing Awards

The brand has launched a digital film titled ‘Naamkaran' in association with TTT, showcasing the company's ease of SME lending to drive growth in business while making an emotional connect with the viewers of the film

The brand has partnered with Kannada GEC Star Suvarna and OTT platform Viu to bring alive friendships of well-known personalities from real to reel life. The talk show has been launched in collaboration with Mindshare and Group M

The network's National Creative Director Manish Karnatak has been given additional responsibility to head Thwink that will work towards enabling strategic innovations and efficient creation of quality content for radio and clients

New ways to pull creative content instantaneously from Adobe Creative Cloud into Marketing Cloud let brands integrate content and data more closely and deliver a seamlessly integrated experience

Nikhil Rastogi, Head Marketing and Digital Acquisition at the bank, talks about consumer passion points: family and friends, travel, sports, food and money and how the bank leverages it in its marketing strategies

Virginia Sharma, Director, Marketing Solutions, India, LinkedIn talks about the importance of being at the right platform with the right context and a clear brand mission and vision attached to the monetisation goals of the company

Joshi was speaking at Content Marketing Summit Asia 2018 on the possible ways in which brands and publishers can collaborate to create epic content. The panel included Rasika Tognatta of Turner, Komal Puri of Schwarzkopf and Samir Bangara of Qyuki

Speaking on Content Marketing Measurement, the Chief Marketing Officer of United Breweries lists three important things that should be kept in mind while approaching content strategies – innovation with scale, relatability and moment marketing

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

There were a total of 18 winners across 20 categories from over 100 entries received for the inaugural edition of the awards. Bangalore-based Brave New World Communications ruled with five medals, including Content Marketing Agency of the Year award

Indian marketers are now faced with the challenge of using tools to maximise ROI and gain a strategic edge over competitors. LinkedIn Content Marketing Trends are based on technological advances and driven by the rising class of astute content marketers

In a panel discussion at the Content Marketing Summit, Delhi, on February 15, platform owners discussed subjects like content marketing in the world of multi-channel publishers, can brands become publishers with consistent content and the need and role of