The brand's ‘Har ghoont mein swag' anthem crosses 240 million views in the first 24 hours and draws over 15,000 user-generated videos, creating a new record on the video content app. The music video anthem features Disha Patani, Tiger Shroff and Badshah

The agency has been shortlisted for the campaigns done for Puma, Future Retail's Big Bazaar and Johnson & Johnson's Stayfree

Presenter Archana Vijaya travels to four cricket-crazy cities — Delhi, Mumbai, Chennai and Kolkata — to explore what makes cricket more than just a sport in India

The idea of the initiative is to break the barriers of body shaming and to motivate women to be comfortable in their own skin

Complementing the platform, Vertoz's publisher-centric arm PubNX will work with regional publishers and connect them to Vertoz's pool of advertisers along with other programmatic demand

The Madurai Bench of the Madras High Court lifts the ban on the Chinese 15-second video app in India after a week

The study found that the majority of consumers would stop purchasing from a brand if they felt the level of personalisation was creepy. The study also highlights that digital content and customer experiences cannot only make, but break brands too

AskNestlé is the new Nestlé India Corporate Service Brand in the form of a mobile-first website. It educates how parents feed and cook for their children up to 12 years of age

The Vice-President, Marketing and E-Business at Tata AIG General Insurance says both brands and content creators should ensure a brand is placed very subtly in a content piece that's engaging or else it will end up looking like an advertisement. He explains how content has become essential for the insurance sector

The Sterling Reserve Music Project is an enabler platform for independent music and is language and genre-agnostic. The latest song has been done in collaboration with vocalist RS Chauhan, mentored by rapper Ikka and produced by music producer Rishi Rich

The Chinese video app told the Supreme Court that the interim order was passed without hearing them

The stakeholders in content marketing are already re-evaluating their association with the short-form video platform. The app has been removed from Google and Apple app stores in the wake of the Madras High Court's interim ban order on the app. On the other hand, TikTok has already started taking corrective measures by deleting more than 60 lakh videos from the platform

VCOI manages digital profiles of more than 25 exclusive content creators, mostly in comedy and has facilitated 10 billion+ video views for them. Sanchit Goyal, Co-Founder of the agency, tells BuzzInContent.com the challenge of managing the backend system of YouTube artists to ensure subscriber growth and monetise content. He also shares company's plans to enter the music and online gaming content segment

FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

The short video witnesses the three actors triple riding on the street, struggling to fit on a single two-wheeler. The video concludes with the reminder that ‘tripling only looks good on-screen, and not on the roads'

Jain will lead and introduce leading native advertising practices, training, strategy development techniques and local payment options to the region with the help of Httpool's advertising operations processes

Digibooster is focusing on becoming the go-to place for anyone looking to buy short-format content, including content websites, brands, Facebook pages, YouTube aggregators and even individual influencers looking to build deeper engagement and traffic on their websites and pages

The brand has collaborated with choreographer Remo D'Souza who is creating a #JumpForHealth themed dance and will nominate others to contribute by jumping for the movement. For every 10,000 jumps collected, one prosthetic leg will be donated to the underprivileged