The program aims to support 200 creators to grow their communities and build engaging content

BuzzInContent caught up with Achint Setia, Head of Marketing and Social Commerce, Myntra, to talk about its ‘Style Squad' initiative, where it empowers the aspiring creator ecosystem in India by unlocking monetisation opportunities for them through influencer marketing, social commerce and mentorship programmes

The agency will reinforce the digital footprint of the Teji Mandi brand, and establish it as a go-to solution provider for smallcase investments

The campaign celebrates the new generation's independence and freedom, as well as their accomplishments, which has produced a generational shift in the world we live in

The brand roped in influencers like Surbhi Sharma, Nimisha Arora, Rashmi Thakur, Varsha Balani, among others

It has earmarked US$ 750 million for its global expansion. Other than India, the company has expanded into key overseas markets such as Brazil, Australia, the UK, Germany, Mexico

The influencer campaign has not only helped the NGO in raising funds and increased awareness, but it has also helped brands in getting the right kind of recognition and appreciation from the public for their active participation in a social cause

This decision will reduce the burden on brands and influencers and will encourage greater compliance from all parties

The campaign includes posts from brand ambassadors Alia Bhatt, Siddhant Chaturvedi and content creators Ritika Badiani and Palak Sindhwani, among others

The vegan beauty and personal care brand launched its new range of skincare products through influencer marketing campaign

The contest launched by the app will be open for creators and users to participate across India from February 15- March 15

The invite-only program aims at partnering with the next generation of female content creators, based on their ideas, purpose and expertise

Conceptualised by dezerv. and Light@27, a creative agency founded by stand-up comic and actor Gursimran Khamba, the campaign comprises of two films

Jha will be responsible for driving Lintas C:EX Entertainment's content output through the lens of an entertainment expert and providing strategic direction to the team

This comes a few days after Mishra stepped down from his position citing ‘personal reasons and harassment by an ex-employee'

Conceptualised by 22feet Tribal Worldwide, the campaign beat saw Mukhate celebrate his excitement of watching Sharma on Netflix, in his signature style, which takes small snippets from seemingly unassuming moments, and remixes them into bops that become unforgettable

Cricketers Virat Kohli, AB De Villiers, others reveal how IPL changed their lives

When a woman is rescued from sex trafficking, often families refuse to accept them back because of social stigma and the fear of being shunned by society. ‘The Lost Daughters' draws attention to this issue that plagues millions of such women in the country