The etailer will open the sale with a 90-minute long live celebratory music concert conceptualized by IPG Mediabrands agency Interactive Avenues and Sony Music India

Memes are being used purely in the form of television commercials using celebrities. But the format making its way to TV is expected to open up opportunities for content marketers

Pallavi Singh of MG Motor tells BuzzInContent.com how brands can drive about a change through content marketing

The theme-based amusement park will soon launch an animated series with home-grown characters while subtly integrating the brand in the story narrative

Bhat is facing accusations that he did not act on complaints against Utsav Chakraborty, a YouTuber and ex-AIB member who was called out on social media last week. In the interim, Ashish Shakya, Rohan Joshi and other senior team members will be responsible for the future decisions to be made at the company

Malhotra will lead the business in the Indian market to deepen its reach, sharpen the focus on local consumers, attain more user base in the country and build into an infrastructure company

The video content initiative, India's ‘Reach for Better', seeks to deliver investor education messages through real-life human stories of ordinary people

Adhunika Prakash of Breastfeeding Support for Indian Mom, Chetana Misra of Mompreneurs India and Tamanna Dhamija of Baby Destination are the lucky names

Together with campaign ambassador Amitabh Bachchan, the annual 12-hour live television event has worked for five years to spread awareness about sanitation, health and hygiene across India

With the launch, the mobile marketing solution provider attempts to become the largest one-stop content marketing platform

Adhering to the brand's #NourishYourDreams propositioning, Mirza echoes the notion of many other mothers like her, who believe that a child should be free to choose his/her own path

The video shows the commitment of Manish Rawat and Sweth Nisha, irrespective of challenges they face. The video is aimed at inspiring viewers to be free and explore personal interests

Through a short film, the brand portrays the essence of every individual involved in the tourism sector eagerly waiting to welcome their guests

Created by TVF's YouTube comedy channel The Screen Patti, the five-part series with full of awkward abuses claimed as favourite of today's youth launches on September 28, with one episode going live every Friday

Transforms Wittyfeed.com into Wittyfeed.tv and adds five new platforms — Foodmate.me, ThePopple.com, InnerVoice.ai, Geeksmate.io and Duniadigest.com

This new role will focus on digital transformation. Sekhar will drive opportunities and strengthen Coca-Cola India's digital ecosystem and continue to lead media and allied marketing functions

Mohan has been with Star India since April 2012, and moved to head its digital business in November 2015. He will be joining Facebook as MD and VP, India. This is a new structure for Facebook India of having a senior leader reporting into Menlo Park and not Asia Pacific

The content initiative by the online food ordering and delivery platform will see celebrity chef Saransh Goila hosting candid chats with eight exclusive restaurant partners