Through this collaboration, Gulf Oil aims to communicate to the young college going audience about the benefits of Gulf Pride 4T plus

The new show to be aired from August 20 creates awareness about the need to save threatened species and their habitat

PowerDrift is Girnar Software's eighth acquisition in the technology and content space

Conceptualised by Terribly Tiny Tales, the film launched on Independence Day showcases the different perspectives of two generations as they explore the concepts of diversity and national unity

The fast food brand has also launched a contest where consumers need to click a selfie with their favourite Sub, explain how it makes their mood and share it with #MakeItWhatYouWant

The video is a scene from the video series ‘What's your status' that the Indian beer maker giant launched in July on its YouTube channel Cheers. The viral rant is about the taxing hours and labour Indian employees put in the Indian corporate setup

Following a travel-related Q&A session on Twitter, the influencers will also share stories that offer unique perspectives to travelling independently on the Cleartrip Stories

Headquartered in Mumbai, the studio aims to fill the void of creating entertaining content by using insight-based communication for brands

Singh was associated with the beer brand for nine years. Before that he was Vice-President, Marketing, at Spencer's and had earlier worked with PepsiCo and Dabur

Tata Capital's Chief Marketing and Digital Officer Abonty Banerjee tells BuzzInContent.com that being information-heavy makes content marketing an essential tool for BFSI brands

Prior to joining Wavemaker, Nagarajan led the content practice for GroupM. He will work closely with Kartik Sharma to build and integrate content, creative and technology services. In the new alignment, Quasar, the creative and technology agency, will report to him

Good Vibes, a six-episode web series that targets millennials, stars Naveen Kasturia and Maanvi Gagroo. It will be hosted on Sony Liv and Legrand India's YouTube Channel

Sreenivasan has over 12 years of experience and has worked with Zoom, UTV (Disney), Sony and most recently at A+E|TV18

Industry leaders reveal their strategy to increase engagement on branded content at the D-Code digital review in Mumbai

Almost 30% of the marketers said consolidating their content marketing strategy would be their key focus for 2018, closely followed by measuring ROI at 27%, reveals ‘The State of Indian Digital Marketing - a CMO Perspective 2017-18' study

The combined force of the creative team at the radio network and music production house will deliver original music for campaigns and brand integrations, thereby enabling an increased value proposition for the brands

The report says an 810-word article is optimal to be in Google's top 10 SERP. The average readability score for articles that have not been optimised is 39 out of 100 points. On an average, 85% users pay heed to the article optimisation recommendations of the SEO writing assistant

The combined team consists of television experts, filmmakers, writers, bloggers, animators and storytellers that will create branded content to push their message out to consumers in exploratory formats