Man's Life aims to create space for a one-stop lifestyle destination for men, where advertisers have the dual benefit of editorial content and engagement. Starting with a video-first content approach, it plans IPs across entertainment, sports, lifestyle and auto content and will venture into podcasts too

Expects to acquire at least 300-500 new brands in the next 12 months

Mediabrands and its clients will gain access to Vice Media's production teams, creators, and talent without committing to any media spend, ad buy or content placement on their media properties

What's Your Problem, a Wondrlab company, has conceptualised the video series

Curates Unwind with Taj, an exquisitely picked selection of the finest of classical music

Podcash, a marketplace for podcasters, advertisers and guests, aims to create an all-in-one data-driven marketplace that eases podcast discovery and promotes the growth of the podcasters by connecting them to the right collaborators and advertisers

The campaign #CoolHaiMeriMaa reiterates that a mother's confidence in a child helps the child to progress and succeed in life. The initiative appreciates their will of standing tall and smiling for their children and guiding them in the toughest of tough situations

The influencers will invoke nostalgia and revive childhood memories during lockdown 2.0 by using Rasna as an ingredient to make multiple recipes

Thakker was earlier with Universal Music Group. This will be his second stint at TVF (The Viral Fever)

Amy is now live at the MemeChat app as an invite-only feature and supports all messaging applications

Ruskin Bond professes the importance of community living for senior citizens, and the need to be in a community such as The Virtuoso Club and Serviced Residences, which fosters positivity, active living and a socially engaging lifestyle

The platform will disseminate curated content, articles, videos, animations, films and more to the universe of business professionals, leaders and advisors across digital India. Tattva curates digital events and shows for the BFSI sector. Tattva has created nine original shows with 42 episodes lined up to go live between April and June

The engine puts the power of artificial intelligence-led copy-creation in the hands of every Creative across dentsu

In the launch video, Mr Nags briefly talks about RCB and its players, who will change their style both on and off the field, while announcing Myntra's role in taking the fashion quotient of the team up a notch

The content format gives brands an opportunity to engage with the celebrities' audience and build brand affinity

In his new role, Nagarajan will report to Prasanth Kumar, CEO of GroupM South Asia, and will also continue being Chief Content Officer at Wavemaker

Vajpai will use the newly launched X60series to capture his dangerous journey that starts in the last week of April

The film, produced by Excel Entertainment, required three trucks, which were used for shoots for over 12 months. The trucks were modified to suit the script and the storyline of the film