Man's Life aims to create space for a one-stop lifestyle destination for men, where advertisers have the dual benefit of editorial content and engagement. Starting with a video-first content approach, it plans IPs across entertainment, sports, lifestyle and auto content and will venture into podcasts too
By Akanksha NagarExpects to acquire at least 300-500 new brands in the next 12 months
By BuzzInContent BureauMediabrands and its clients will gain access to Vice Media's production teams, creators, and talent without committing to any media spend, ad buy or content placement on their media properties
By BuzzInContent BureauWhat's Your Problem, a Wondrlab company, has conceptualised the video series
By BuzzInContent BureauCurates Unwind with Taj, an exquisitely picked selection of the finest of classical music
By BuzzInContent BureauPodcash, a marketplace for podcasters, advertisers and guests, aims to create an all-in-one data-driven marketplace that eases podcast discovery and promotes the growth of the podcasters by connecting them to the right collaborators and advertisers
By BuzzInContent BureauThe campaign #CoolHaiMeriMaa reiterates that a mother's confidence in a child helps the child to progress and succeed in life. The initiative appreciates their will of standing tall and smiling for their children and guiding them in the toughest of tough situations
By BuzzInContent BureauThe influencers will invoke nostalgia and revive childhood memories during lockdown 2.0 by using Rasna as an ingredient to make multiple recipes
By BuzzInContent BureauThakker was earlier with Universal Music Group. This will be his second stint at TVF (The Viral Fever)
By BuzzInContent BureauAmy is now live at the MemeChat app as an invite-only feature and supports all messaging applications
By BuzzInContent BureauRuskin Bond professes the importance of community living for senior citizens, and the need to be in a community such as The Virtuoso Club and Serviced Residences, which fosters positivity, active living and a socially engaging lifestyle
By BuzzInContent BureauThe platform will disseminate curated content, articles, videos, animations, films and more to the universe of business professionals, leaders and advisors across digital India. Tattva curates digital events and shows for the BFSI sector. Tattva has created nine original shows with 42 episodes lined up to go live between April and June
By BuzzInContent BureauThe engine puts the power of artificial intelligence-led copy-creation in the hands of every Creative across dentsu
By BuzzInContent BureauIn the launch video, Mr Nags briefly talks about RCB and its players, who will change their style both on and off the field, while announcing Myntra's role in taking the fashion quotient of the team up a notch
By BuzzInContent BureauThe content format gives brands an opportunity to engage with the celebrities' audience and build brand affinity
By BuzzInContent BureauIn his new role, Nagarajan will report to Prasanth Kumar, CEO of GroupM South Asia, and will also continue being Chief Content Officer at Wavemaker
By BuzzInContent BureauVajpai will use the newly launched X60series to capture his dangerous journey that starts in the last week of April
By BuzzInContent BureauThe film, produced by Excel Entertainment, required three trucks, which were used for shoots for over 12 months. The trucks were modified to suit the script and the storyline of the film
By BuzzInContent Bureau