The brand's contest-led UGC initiative centres around normalising period talk, pad buying by both genders, and catalysing open conversation around bleeding red with #HaqSeLaal

Bobble's AI engine will understand consumers' real-time intent, map it with the right content and accordingly suggest Sunfeast YiPPee! Mood Masala's relevant stickers, GIFs or BigMojis to replace the plain text message and encourage further sharing

Divyanka Tripathi Dahiya, Deepika Singh Goyal and Teejay Sidhu took the #SaasBahuSwap challenge on social media, celebrating the evolution of saas-bahu relationship in the Indian society, just like the characters of the show

The series will feature popular mixologists from Delhi-NCR who will divulge secrets of their best creations

The week-long campaign seeks to initiate a nation-wide dialogue around personal hygiene with an intent to drive change and raise awareness on creating a healthier nation

Whisper had earlier partnered with Girliyapa for its web series Girls Hostel

The portal will equip parents with children above two years and up to the age of 12 years, to make informed decisions about food choices and nutrition

Former Miss Universe Sushmita Sen has joined the judges' panel of ‘Myntra Fashion Superstar @MTV', which is set to go live on Myntra's content destination Myntra Studio, and on MTV and Voot

Offers a heavy cash discount for early bird entries along with other benefits

Before this, Menghani was the Senior Director and Head, Brand Solutions and Innovations (Youth, Music, and English Entertainment) at Viacom18

The brand with its philosophy of mood uplift transcends from ‘Joy of Bathing' to ‘Joy of Living' with this launch

The inclusion of fashion and lifestyle conversation in his relatable yet creative content will accelerate Myntra's efforts of tapping into the fashion-centric audiences and beyond

The campaign aims to highlight the business impact of influencer marketing

As part of the robust content plan, the platform has announced its first-ever podcast, ‘Is Romance Dead?' in India

As part of the strategy, the channel generated UGC around how wives can protect their husbands from other women and compiled it in a digital book, ‘Book of Nuskhe'

The campaign #SapnoPeKoiLockdownNahiHota is conceptualised by Hyper Connect. The content answers questions like coping up with life after losing a job or livelihood, stop or continue with SIP, how to manage expenses and investments within present income, etc.

The series will provide listeners with insights on how the airline responded to the Covid-19 pandemic, and takes a deep dive into some of the year's most significant events

The campaign consists of a music video. The company urges people to watch it, make their own video using the soundtrack and post it on social media