Conceptualised by 22feet Tribal Worldwide, the campaign consists of a series of humorous takes on relationships

According to the report, social commerce will constitute 7% to 9% of online retail spending

On World Chocolate Day, which is observed on July 7, the company had kicked off the campaign with tiny love letters to pay homage to chocolate lovers on social media

Santhakumar joins from FM Tadkaa and Dasgupta from JioSaavn

Sony India has made the video in collaboration with cinematographer Ayananka Bose and Utopia Pictures

Bollywood celebs to influencers, and even sportspersons find mention in ASCI's list of non-compliant influencers

Guardian Link, Pepper Content and Scalenut feature in Synaptic's “15 high-growth companies in the Creator Economy” report

The multi-lingual song showcases the diversity, talent as well the craziness that flows in the agency's team

Gupta comes with over 13 years of experience in brand, social and digital media marketing

The company also said it is expanding 'Stars'- a built-in feature that lets people send monetary support to creators

Before joining Aisle, Tazyeen was working with Target at its India offices

The music album, 'Let's Talk About It', is launched under the thought leadership of Reckitt and Plan India in collaboration with Department of Education, Government of Manipur

Popularly known as Magsplay, Gupta in her new role will be responsible for creating business and marketing strategies, building teams, and bridging the gaps between creators, brands, and the agency

This enables MerchGarage's onboarded creators, which includes celebrities and artists, to integrate their merchandise and enable social commerce on their YouTube channels

The Chingari creators created videos for the show and gave a shout out to their favourite characters from ‘Escaype Live', giving their fans a glimpse into the show

Myntra has witnessed a 5X increase in traffic and 20X increase in demand through M-Live since its inception

As a part of the programme, 60 Icons of Bharat will showcase their stories. Each episode will celebrate five icons and their story, of whom one will be felicitated as the ‘Shreshtha Icon of Bharat'. And of the ‘Shreshtha Icons', one will be felicitated as the ‘Sarvashreshtha Icon of Bharat' in the show finale

This collaboration takes the ‘traditional meets new-age media' to another level, and creates a harmony between both the digital and television audiences, unlocking a new media landscape