Real Magic marks the first new global brand platform for Coca-Cola since 2016. It is being launched alongside a refreshed visual identity for the brand as well as a new perspective on the logo that will feature across Coca-Cola marketing

Executed by Wavemaker, the initiative notched up ~15 million answer views across their quirky content

PHD Media and OMG Content create a bespoke experiential campaign spread across 5 Indian states

In a session titled ‘Agencies as creator enablers', the panellists discussed the role of agencies in the growth of creators and the impact on their future

Creators talk about their relationship with brands and what needs to be done to make the most out of brand integrations

The new features will enable marketers to exercise community-building through long-form content, achieve greater reach with Live Events, and optimise how they measure against their brand-building goals

The platform has been built to work with influencers both directly, or via their managers and talent agencies

Gokul was previously Regional Sales Head (West) at Cricbuzz, where he was responsible for revenue generation

The Mankind Pharma's oral contraceptive brand brought on board Marathi actress Sonalee Kulkarni to spread the message that everyone has a right to choose when to start a family

The anthem launched earlier this month on World Suicide Prevention Day has reached over 16 million people in just two weeks

The platform leverages audio, video, gamification, e-rewards, and data analytics to enable brands/marketers to engage with a diverse influencer community in rural and urban India

The digital campaign aims to free Ayurveda of its complexities and enable millenials to make it a part of their everyday life, and live a holistic lifestyle

The industry is expected to grow at a CAGR of 25% till 2025 to make it a Rs 2,200-crore industry, predicts the India Influencer Marketing Report

The strategic partnership aims to educate women about important topics for self-help, while creating various avenues for them to become financially independent and monetise through social commerce

Meethika has an engagement rate of 32% with 1.9 million followers. Harsh grew by over 200% on Instagram and crossed 1 million subscribers on YouTube in August alone

The two initiatives have been launched to help homegrown businesses rise and shine in enabling an Atmanirbhar Bharat

The brand will ride on Agerwal's social media following through engaging content

Popular among the young, digitally savvy cricket fans, these comedians and artists will present Live cricket action in a fun, engaging and relatable manner for IPL fans