The brand with its philosophy of mood uplift transcends from ‘Joy of Bathing' to ‘Joy of Living' with this launch

The inclusion of fashion and lifestyle conversation in his relatable yet creative content will accelerate Myntra's efforts of tapping into the fashion-centric audiences and beyond

The campaign aims to highlight the business impact of influencer marketing

As part of the robust content plan, the platform has announced its first-ever podcast, ‘Is Romance Dead?' in India

As part of the strategy, the channel generated UGC around how wives can protect their husbands from other women and compiled it in a digital book, ‘Book of Nuskhe'

The campaign #SapnoPeKoiLockdownNahiHota is conceptualised by Hyper Connect. The content answers questions like coping up with life after losing a job or livelihood, stop or continue with SIP, how to manage expenses and investments within present income, etc.

The series will provide listeners with insights on how the airline responded to the Covid-19 pandemic, and takes a deep dive into some of the year's most significant events

The campaign consists of a music video. The company urges people to watch it, make their own video using the soundtrack and post it on social media

Trying to build a deeper connection with the audience through topical marketing, this non-intrusive contextual marketing with relatable content, when the IPL matches are on, seems to have struck a chord with cricket fans

In the campaign conceptualised by Grapes Digital, Mankind Pharma shows the story of a pharmacist who falls ill and a small kid gets medicine for him, giving the message how we should care for the people from the profession

Launched by US influencer marketing firm Izea Worldwide, Influence+United is bringing influencer marketing companies to offer brands, marketers exposure to over 3 billion citizens and geographical expertise for multi-continent brand organisations

Fans in specific markets can get rewards and in-game prizes with the purchase of Mountain Dew products. Mountain Dew is official beverage sponsor of PubG Mobile Pro League Americas, PubG Mobile World League, PubG Mobile Global Championship 2020

Deswal previously served as VP, Global Growth and Marketing at Unilodgers (world's largest student housing platform) and Head, Growth and Marketing at Times Internet for news and gaming business

Draws significant investment from Pawan Munjal, DCM Shriram Promoters Family Office, SAIF Partners, Twitter, Lightspeed Ventures and India Quotient in the new round of funding

The campaign aims at creating much-needed awareness around the condition and ways to manage the symptoms using a holistic and clean lifestyle. It has created open conversations where women are sharing their experiences and insights about managing PCOS

Tropicana's new campaign brings about a clear distinction between people who are doers and people who just talk, thereby celebrating the genuineness of the young generation

The record was created on the Rs 1,000+ crore noodle brand's 10th anniversary, which has seen a growth of more than 50% in the year FY 2020-21

Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos with their mobiles on YouTube