It also announced the India findings of Global Consumer Short-Form Video survey by Factworks, commissioned by Meta, which show that Reels can spark action, and that after watching Reels, people are more likely to follow, message, or even buy from a brand

The song, which has been released as part of the campaign, celebrates the happiness of the child and mom which bodes well for the identity and proposition of the brand

This aims to empower select content creators to unlock UGC opportunities, grow communities and learn more about how to grow their presence on YouTube through education workshops

The duo which was earlier associated with creative agency, The Glitch, has come together to launch the entertainment content company

The brand also unveiled a 3-volume hygiene DIY workbook for children in English and Hindi

Speaking at a FICCI Frames 2023 session, industry leaders emphasised that in order to understand the influencer marketing ecosystem better one should tie up with aggregators and harness their power of bringing credible influencers on board

The platform has introduced three new features - FirstStory, Ads in Spotlight and Snap Star Collab Studio

Speaking at FICCI Frames 2023, top influencers shared what is key to staying relevant in the everyday evolving world of social media. Coming to branded content, they said what's important for brands to understand is that the creators know their audience best

As per Chatterjee, Director, India, YouTube, there has been an explosion of hyperlocal communities and new content genres because everyone is a creator today and as a result, the video sharing platform aims to take those niches mainstream

As Reels continue to grow on Facebook, the platform said it is making them easier for users to discover them across the app, including updates to how they're surfaced in Facebook Watch

The business entity will offer functional solutions across verticals - including content distribution, influencer outreach, and crisis management

Under the new update, the photo and video sharing platform has also allowed advertisers to amplify content from the partner's handle in order to scale their collaborations

Prior to joining Mad Influence, Bose held senior content roles at companies like Dentsu, McCann Worldgroup, Innocean Worldwide, Fever FM and Radio Mirchi

The initiative was launched by Union Minister for Jal Shakti Gajendra Singh Shekhawat and received 100+ million views on Instagram, as per the agency

The report further stated that digital is more effective when content is customised for the environment. Integrated campaigns with customised creative records 67% impact

The campaign films feature rising cricketer Yashaswi Jaiswal, Indian international cricketer T Natarajan, and female bouncer Mehrunissa Shaukat Ali

Prior to joining Viral Pitch, Sharma was handling agency business at Momspresso. Apart from that, he has held leadership positions at several advertising firms

The fragrance brand aims to empower passionate individuals with the power to dream big and bold