Virat Kohli leads in terms of followers while MS Dhoni drives the highest engagement rate among male influencers. Anushka Sharma drives highest engagement rate in India, surpassing even PM Narendra Modi, says the report on top 1,000 Instagram influencers

The campaign started with a static burst of influencer images that called attention to HDFC Bank's over 1000+ offers on cards, EasyEMI and loans. This aided brand recall with the visual cohesiveness of the posts as well as their striking 3-D quality

The campaign has been augmented with MTV and Saregama on board as media partners

The scenic video curated for the Skinn Escapade collection is inspired from the elements of nature. It speaks to adventure-seeking men between the ages 23 and 35, who are mesmerised with unravelling the unknown, and its mysteries

The underlying principle of curation is being consumer-centric and that can help achieve success, conclude the panellists of the session titled ‘If content is king, curation is queen' at BuzzInContent Conversations

Sharing their excitement on being awarded, winners of the inaugural BuzzInContent awards talk about their experience and how special the recognition is for them

Speaking at BIC Conversations, the Marketing Head of Viacom18 Studios said brands should not try to force-fit themselves in films. Rather, their association and integration in films should be in context to what they stand for. He said brands should create co-branded spots creatively

The winners' list of India's most-awaited content marketing awards is out. Selected by a jury consisting of industry captains, the winners have been picked after a thorough and transparent process

In an interview with BestMediaInfo.com, the CEO of the video-sharing app says they plan to launch the platform for promoting creators' skills in January. He shares details of the app's new features such as Chingari Multiplex and their ecommerce plans

The winners will be announced during the virtual gala on Wednesday, December 9, 2020

Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm

Launched by Shailendra Shetty, Rajneil R Kamath and Karan Sahni, the agency's core focus will be influencer marketing, meme marketing, and technology experiences

The brand announced #CintholAliveAdventures, a campaign offering people a chance to relive past adventurous experiences and get rewarded with Virtual Reality headsets. People were encouraged to share videos or photos of their most alive adventures from the past

Telugu actors Nivetha Thomas, Allu Sirish and Shraddha Srinath, who enjoy massive following among millennials, recently shared tips on how to create a meaningful Bumble profile and make the first move to find meaningful connections

The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

The interactive content-led activity is part of Bumble's new integrated campaign to encourage single Indians to make the first move and navigate the new rules of dating in 2020

The initiative executed by Filter Coffee Co. took place a week before Diwali, and reached out to over four lakh users via the hashtag #OxygenforYourSkin

IVM Podcasts will continue to create content under the Pratilipi banner, with an even larger and more diverse portfolio of podcasts across genres