It aims to make menstruation in India truly gender-inclusive, petitioning to menstrual products and hygiene brands to replace ‘women' with ‘menstruators' on all their branding and communication

The heart-warming video features the house help, vegetable vendor, watchman, delivery guy and more—all shot in their natural avatars while at work

The campaign executed by Logicserve Digital showcases everyday moments where people from all walks of life are contributing towards fighting the pandemic in their own capacity

In February this year, ASCI had released draft guidelines aimed at enabling consumers to easily recognise promotional content on digital platforms. BuzzInContent lists the draft guidelines in the form of pointers as well as the doubts and suggestions raised by stakeholders

The brand has collaborated with Himanshi Khurana for the Punjab market, Pranitha Subhash for South, Priyanka Sarkar for the Bengali-speaking audience and Hruta Durgule for Marathi speakers

Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

The platform is used by over 45 top brands and agencies, including Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu and We Communications. The company tracks more than three million influencers across Instagram, Facebook, YouTube, and TikTok

Any user can search for and create a list from hundreds of thousands of celebrities, macro, micro and nano influencers for free across Instagram, YouTube, Twitter, Facebook and blogs

The brand reiterates the idea of challenging stereotypes, of being different without really being slotted in any one category, in a very distinct and unconventional manner

Launched on Amway's 23rd anniversary in India, the campaign aims at spreading awareness on how the right nutrition can help in building a healthy lifestyle

The brand educates people about good quality sleep to tackle Covid-19 anxiety and help improve the efficacy of the vaccine

Before this, Hakim was General Manager at GroupM, where he headed the media mandate for Dell in India

The brand aims to bring alive the invincible impact of memories in our lives. It emphasises that memories not only exist in the past but can also be the driving force that motivates one to move forward in life

The content division of Mediabrands India has been integrated with MBCS India, which will soon announce its leadership and structure

The campaign has been conceptualised by Chimp&z Inc. The Instagram Reels, made by influencers Karan Sons, Neel, Vivek Menon, and Supriya, uses humour to emphasise the daily interactions with mothers in the kitchen while cooking

Man's Life aims to create space for a one-stop lifestyle destination for men, where advertisers have the dual benefit of editorial content and engagement. Starting with a video-first content approach, it plans IPs across entertainment, sports, lifestyle and auto content and will venture into podcasts too

Expects to acquire at least 300-500 new brands in the next 12 months

Mediabrands and its clients will gain access to Vice Media's production teams, creators, and talent without committing to any media spend, ad buy or content placement on their media properties