Conceptualised by dezerv. and Light@27, a creative agency founded by stand-up comic and actor Gursimran Khamba, the campaign comprises of two films

Jha will be responsible for driving Lintas C:EX Entertainment's content output through the lens of an entertainment expert and providing strategic direction to the team

This comes a few days after Mishra stepped down from his position citing ‘personal reasons and harassment by an ex-employee'

Conceptualised by 22feet Tribal Worldwide, the campaign beat saw Mukhate celebrate his excitement of watching Sharma on Netflix, in his signature style, which takes small snippets from seemingly unassuming moments, and remixes them into bops that become unforgettable

Cricketers Virat Kohli, AB De Villiers, others reveal how IPL changed their lives

When a woman is rescued from sex trafficking, often families refuse to accept them back because of social stigma and the fear of being shunned by society. ‘The Lost Daughters' draws attention to this issue that plagues millions of such women in the country

The brand has chosen two influencers who belong to different demographics, helping the brand to amplify the message as widely as possible

Murdia was earlier serving as the Vice-President of Marketing at Zeel

The agency started working with Skillshare in 2021 and now it will be in charge of ideating and delivering campaigns for all digital platforms and touchpoints to reach the right target audience

By working in tandem with the brand's marketing team, the agency will execute high-value content strategies through social media posts, videos, ads, and campaigns, along with blogs, authored articles, guest posts, and more

DamnFam, a group of content creators was onboarded for the campaign, designed to showcase the winter wonders of the country

The campaign used Instagram reels to pay homage to some of the timeless ‘boss' moments and ‘boss' people from the Indian film industry

The decision to enter this segment was motivated by the fact that short-form videos provide more leeway to create hard-hitting, relatable videos that get right to the point without the time commitment of longer-form content

Out of the posts upheld, 80% of influencers withdrew their posts

The content company promises to remain dedicated to creating stories centring on female characters

Conceived and executed by ABP Uncut, the ‘Har rang mein hai desh ka rang' campaign aims to bring out the brand essence, which is to encourage the masses to connect with the colours of India

The platform gears up to accelerate creator economy in India; envisions transforming creators into creator-preneurs with topnotch VCs, creators network and sector experts

Prior to joining toothsi, Shetty was Vice-President, Head of Sales and Brand Solutions at Pocket Aces, where he played a key role in building and growing its business and advertising partnerships team