From being an engineer to digital content creator to entrepreneur and now an investor, Allahbadia has partnered with Shalini Vadhera to bring her beauty brand to India

The brand launched the campaign in December 2020 and plans to run it for the next four to six months. They will continue to collaborate with three to four digital artists every month from different fields

The campaign has been conceptualised and executed by Kinnect. The influencers who are part of the campaign are Ali Fazal, Himanshi Khurana, Geeta Madhuri, Malhar Thakar, and Subodh Bhave

The final guidelines to be released on March 31, 2021, will be applicable to all promotional posts published on or after April 15, 2021

The ingredients for each of the recipes in the cookbook can be ordered directly from the book with a simple QR scan and the order gets delivered by Swiggy Instamart in 30-45 minutes

Vidyut Jamwal, Suresh Raina, Raashi Khanna, Pranitha Subhash, Yasmin Karachiwala and Samantha Akkineni highlight the brand's Neem Fresche technology

The agency will look into end-to-end influencer management activities, including brand partnerships, and leverage the gaming influencer's brand value

The brand created the platform #OreoReciPic, where people had to share pictures of recipes using Oreo as an ingredient. The winning dishes were recreated by famous chef Pooja Dhingra along with comedian Rohan Joshi

Hypd Store aims to utilise the funds on product enhancement, growth and category expansion

While many branded opted for regular ads, a few took the content route to win the hearts of consumers. A look at some charming and heart-warming content-driven campaigns to celebrate love in 2021

The three-month-long campaign ‘Kaun Dumb Hai', will include a series of digital content that will focus on reiterating the issue and will be used by condom marketers to help reach a larger audience

Fifteen original and favourite positive stories of love, friendship, community, work, hope and family were commissioned on behalf of Nokia and have been created and designed to be shared with loved ones as Short Moving Stories – short, text-able messages of hope

The film created by 22feet Tribal Worldwide depicts a poem narrated by Pallavi Mahajan, who herself is a woman in science

Ceat's messaging will be integrated into upcoming podcasts by the platform and will help the brand to engage with cricket lovers

RVCJ Media, The Indian Idiot, SociallyHoe and The Indian Meme will judge the contest and support the meme community

Conceptualised and executed in partnership with its creative partner Digitas India, the idea is to create a progressive narrative around boAt's Make-in-India initiative and using their global platform to show the unique creativity that hides in our country

The insurance company collaborated with poet and caregiver Priya Malik for a poignant tribute, ‘NayaNazariya', to shed light on the selfless devotion of caregivers everywhere

The app will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns