Good Community will be leveraging Nas.io's AI and data insights tools to empower the Group's community managers and accelerate its journey to connecting with 20mn+ potential community members also on WhatsApp in the coming year

While there were four influencer marketing agencies engaged for information dissemination on govt schemes, there was no payment made to influencers for interviews with Union Ministers, as per Thakur, Union Minister for Information and Broadcasting and Youth Affairs and Sports

Conceptualised along with Ogilvy and Wavemaker, as well as technology partners Gan Studio and Uberduck, the campaign allows the gifter to make their near and dear ones feel more loved by creating a customised #MyBirthdaySong

By integrating Superfan's AR capabilities with Hubhopper's podcast platform, creators and brands can enhance their content with AR elements, such as virtual objects, interactive games, and dynamic visual effects

A recent parody video created by Pocket Aces' FilterCopy for Shaadi.com has imitated the drama that played out on television news channels including Republic Bharat during the recent Biparjoy cyclone

The scope of work includes content marketing strategy, production and execution of the brand's content marketing-led campaigns

The music IP is created by Viacom18's branded content team along with Wavemaker

The app will enable commerce, brand collaboration, upskilling and peer-to-peer networking

In this role, she will be leading the creative and editorial strategy for the Branded Content and Solutions vertical at ZMCL, which broadly includes content planning and development, project conceptualisation and production, revenue enablement and end-to-end implementation

Shah was earlier the EVP and Head of Prodigious India and Content Factory India

The special episode titled ‘Haar ka Vaar' is scheduled to air on July 22, 2023, Saturday at 7 pm on MTV and right after on JioCinema

The agency has set up a separate wing to create e-content in a variety of formats ranging from videos and multimedia presentations to interactive e-learning modules and webinars

Available on the PayNearby app, the platform has already registered ~150,000+ total events within days of its launch, said the company

The hunt, hosted on Moj, invites participants to choose a tribe and showcase their artistic expression by using a specially curated interactive Nivea brand filter

Out of the 9.22 lakh creators currently, 53% fall under the category of nano creators, 36% under micro, 10% macro and 0.8% mega content creators

The next-gen social commerce playbook developed by Havas Media Network in partnership with Snap Inc. unveils having a virtual try-on feature as key for brands to drive conversion, especially in India

The brand created content in a vox pop format, memes, and short-form chat series to highlight the core proposition of Tata Play Binge – ease in the process of content discovery, reduce the hassle of multiple subscriptions, and availability of 25+ apps under one unified platform

The decision to collaborate with Saregama was driven by the good response received for the first album with Padamjeet for 8 PM Premium Black Music CDs and the World Cup Anthem