While many branded opted for regular ads, a few took the content route to win the hearts of consumers. A look at some charming and heart-warming content-driven campaigns to celebrate love in 2021

The three-month-long campaign ‘Kaun Dumb Hai', will include a series of digital content that will focus on reiterating the issue and will be used by condom marketers to help reach a larger audience

Fifteen original and favourite positive stories of love, friendship, community, work, hope and family were commissioned on behalf of Nokia and have been created and designed to be shared with loved ones as Short Moving Stories – short, text-able messages of hope

The film created by 22feet Tribal Worldwide depicts a poem narrated by Pallavi Mahajan, who herself is a woman in science

Ceat's messaging will be integrated into upcoming podcasts by the platform and will help the brand to engage with cricket lovers

RVCJ Media, The Indian Idiot, SociallyHoe and The Indian Meme will judge the contest and support the meme community

Conceptualised and executed in partnership with its creative partner Digitas India, the idea is to create a progressive narrative around boAt's Make-in-India initiative and using their global platform to show the unique creativity that hides in our country

The insurance company collaborated with poet and caregiver Priya Malik for a poignant tribute, ‘NayaNazariya', to shed light on the selfless devotion of caregivers everywhere

The app will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns

The campaign conceptualised and executed by BC Web Wise aims to spread awareness about the importance of the right type of wiring to avoid major mishaps

The agency will focus on building their micro-commerce capabilities on top of their existing e-commerce offerings to drive sustainable growth for existing and prospective clients

Samsung will also unveil the ‘Galaxy Creators Lounge' for the first time in India, giving creators access to latest Galaxy devices for content creation

He will report to Puneet Singhvi, President, Digital and Corporate Strategy, Network18. Before Moneycontrol, he was at Times Group where he was Business Head for ET-Grey Cell/ET for over five years

The latest edition of the campaign is inviting micro tales of love around the theme of #RomanceUnlocked

Spread over three months, the show will see families competing through multiple virtual rounds to show off their talents and personalities in an entertaining and fun-filled format

Directed by Inflict aka Homie, the video has been shot in Chandigarh to put together a vibrant dance community around the feel of this song

BuzzInContent.com lists five content-driven campaigns executed by Micromax, MTV, Voltas, Ambuja Cement and Emoha Elder Care that don't just speak about their products and positioning but also bring out real, thought-evoking and authentic stories

The campaign aims to demystify credit scores with #KnowYourCRIFScore and #NumbersThatMatter