The ethnic wear brand's new digital marketing campaign is all about embracing women for who they are and who they wish to be and has brought more than 150 influencers from varied walks of life including bloggers, musicians, activists, bikers and many more

The agency is currently testing the beta version of the tool for its key clients across automobile, apparel, appliances and technology

The brand and the content creator have launched first digital discovery programme in eight languages to find the next generation of digital entertainment talent

Along with We are Water Foundation, the brand released a film in an attempt to influence positive behaviour towards domestic helps and their right to access hygienic toilets

The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app

The brand launches #YoungAndResponsible campaign, partnering with singers Arjun Kanungo and Jonita Gandhi. The artists create ‘Sar Utha Ke Jiyo', a song that captures the brand's essence and positions youth as responsible and focused

The healthcare brand's flagship initiative ‘More To Give' aims to drive a systemic change in the perception and behaviour surrounding organ donation and increase the number of donation pledges

Titled ‘Kitchen, Khanna & Konversations', the three-part series is available exclusively on Hotstar

Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format

Smartphone players and automobile manufacturers are top contributors to content ads, according to last quarter data of Inshorts

The list spotlights contributors who shaped industry opinion, analysed key trends and inspired others to join the conversation. Compared to 2018, the Top Voices received an average 11x more comments, 34x more likes and 7x more shares on their posts, articles and videos

The 12-part podcast series, ‘Building it Up', provides entrepreneurs with valuable insights on how to take a startup from ‘10 to 100'

The company aims to strengthen its connect with electricians, who are busy throughout Diwali, and build greater affinity for the brand

The heart-warming video created by Autumn Worldwide shows the efforts of the local artisans who make diyas and requests viewers to opt for their diyas this Diwali

The brand has also launched a contest where people can submit video entries of singing/recreating or dancing to the Amaze soundtrack. Winners can win gift vouchers of up to Rs 20,000

Bloggers will compose and style ethnic outfits by creating a contemporary and stylish Diwali look. Influencers will participate in by offering a gist about the store and products in the video

Launched in partnership with MediaLink, CLX will bring eight of the world's best media and entertainment businesses to Cannes Lions and will take place in Palais II from June 17-21, 2019

The brand has associated with Shakti Mohan's web series, ‘Break a leg' and did an innovative influencer campaign involving noisiest firecracker ‘Sutli Bomb'