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A series of letters were released on the Instagram handle and the users had to comment with songs starting from that letter, dedicating it to the food menu on McDonald's

By BuzzInContent Bureau
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Very few brands in India have been successful in creating communities. The Memory Project from HDFC Life has turned out to be one such community platform where people are sharing memories of their loved ones who are no more. Started in 2018, the digital platform has reached to million users with an average time spent between three and five minutes

By BuzzInContent Bureau
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Reckitt Benckiser announced the launch of a new range of pain relief brand, Moov Advance Gel. Around the launch, the brand has been creating a lot of UGC. BuzzInContent caught up with Duhan, Chief Marketing Officer, RB Health South Asia, to discuss the challenge of maintaining the quality of content while creating UGC

By Akansha Srivastava
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The campaign will promote 15 destinations in the form of a digital archive. A comprehensive insider's guide on the destinations was launched today, which also marks the World Tourism Day. It will include information on ‘Things to do', ‘How to reach', ‘Best time to visit' and ‘Top activities/events' for travellers

By BuzzInContent Bureau
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The brand and employee advocacy platform will help the brand boost organic reach, trust and awareness to its content marketing initiatives. It will also deliver a way to increase employee participation and engagement with branded content

By BuzzInContent Bureau
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The platform is a creators' first community and helps them promote what they are passionate about, which helps identify genuine brand advocates and creates a community that fosters authentic conversations

By BuzzInContent Bureau
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The bank aims to galvanize change around key sustainability challenges such as plastic pollution, food waste, social inequality, fast fashion and ageing by sparking conversations about edible packaging solutions, upcycling, sustainable fashion, etc.

By BuzzInContent Bureau
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BuzzInContent caught up with Pawan Sarda, Group Head, Digital, Future Group, to know why the brand chose Instagram to launch the web series and how it intends to engage with consumers

By Akansha Srivastava
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Individuals can log on to http://erasedpages.com/ where they can search and ask any question about their past that they wish to rediscover the answer to

By BuzzInContent Bureau
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The web series powered by POPxo is featured on the YouTube channel Just Human Things, the first brand to be started under Writeous Studios

By BuzzInContent Bureau
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Rungta has held leadership roles at Google, Intuit, Reliance Jio, Housing.com and Yatra.com in his career spanning over two decades

By BuzzInContent Bureau
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Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

By Akanksha Nagar
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News agency Reuters reported that this marks the dating app's foray into creating an online platform for scripted video content

By BuzzInContent Bureau
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As a part of this initiative, RJs will additionally create engaging and interactive digital content to engage with listeners and advertisers in an effective way

By BuzzInContent Bureau
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Starting September 16, one can watch 18 original shows in a ‘Videos' tab on the Zomato app. The shows are shot in a vertical frame, which is ideal for app-based mobile viewing

By BuzzInContent Bureau
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Touted as the world's first digital fashion influencer talent hunt, the show is co-curated in association with Zoom Studio and Banijay India

By BuzzInContent Bureau
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The campaign ‘Perfect films never leave you' is conceptualised and executed by River Advertising

By BuzzInContent Bureau
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