The series tracks the fitness journeys of some of the country's fittest CXOs as they shed light on how running affects their businesses
By BuzzInContent BureauThe digital campaign conceptualised in-house will be hosted on the microsite (https://whatthefalooda.swiggy.com/), from where consumers can download a special plugin that automatically detects profanity in the text while nudging users to reconsider their choice of words and replace them with words related to different types of food like biryani, idli, falooda, etc
By BuzzInContent BureauThe fast-growing films productions house in Mumbai is also building its capabilities in digital marketing and content distribution
By BuzzInContent BureauThe housemates were divided into teams for the ‘Kurkure Vigyapan Mein Chatpatapan' Task, wherein they were asked to try their hands at creating their own Kurkure advertisements while bringing alive the brand's positioning, ‘Khayaal Toh Chatpata Hai'
By BuzzInContent BureauThis association is part of the council's strategy to reach out to 100 million consumers digitally to generate more business, which will lead to more employment
By BuzzInContent BureauA scan of the Milkybar pack leads to different stories on sharing, helping, learning, playing out more, planting more trees and recycling come alive in the form of promises. Every pack features a link redirecting consumers to a website that plays 3D augmented reality videos that capture stories on all six promises
By BuzzInContent BureauThe brand is generating user-generated content as part of the campaign, which is amplified by celebrities such as Anil Kapoor and Mary Kom. For every plank, the company will contribute monetarily towards the training and development of India's emerging sports stars
By BuzzInContent BureauAs part of the brand integration, a ‘Quaker Oats Fuel For The Real Fit' task was undertaken. Contestants created recipes using Quaker Oats, which were judged by celebrity chef Vikas Khanna
By BuzzInContent BureauIn association with Hyundai, Gobble launched its new series ‘Love Travel Repeat, which has five episodes where the lead characters embark on a road trip from Mumbai to Bengaluru. Their adventures are decided by the audiences' suggestions received online
By BuzzInContent BureauIt will enable brands to leverage data better for creating snackable video content
By BuzzInContent BureauThe video features Ford Endeavour as the vehicle of choice and a worthy enabler of discoveries for those who dare to charter their unique routes
By BuzzInContent BureauUser-generated content platform for women Momspresso.com revealed insights into the explosive growth of regional content
By BuzzInContent BureauLaunched in association with Qoruz, the tool will analyse the influencers' content, the engagement value that they create and their follower-base
By BuzzInContent BureauBuzzInContent rewinds and reviews its most impactful and engaging stories in 2019 and compiles them for readers
By BuzzInContent BureauIn association with its brand ambassador Salman Khan's upcoming movie Dabangg 3, the initiative is one of the first motion-triggered challenges created by a brand on the TikTok platform in India. The cumulative number of views generated across the #SwagStepChallenge series is around 30 billion
By BuzzInContent BureauThe Signature Masterclass events are being held in Pune, Kolkata, Guwahati and Hyderabad over January and February 2020 and curated by Vice Media in association with Kommune and India Film Project
By BuzzInContent BureauIn a chat with BuzzInContent, Sharma, Chief Marketing Officer at NoFiltr, an influencer incubator company, talks about the nuances of the change in YouTube's recent policy update around ‘kids-friendly content'
By BuzzInContent BureauIn its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories
By BuzzInContent Bureau