Speaking at BIC Conversations, the Marketing Head of Viacom18 Studios said brands should not try to force-fit themselves in films. Rather, their association and integration in films should be in context to what they stand for. He said brands should create co-branded spots creatively
By Shradha MishraThe winners' list of India's most-awaited content marketing awards is out. Selected by a jury consisting of industry captains, the winners have been picked after a thorough and transparent process
By BuzzInContent BureauIn an interview with BestMediaInfo.com, the CEO of the video-sharing app says they plan to launch the platform for promoting creators' skills in January. He shares details of the app's new features such as Chingari Multiplex and their ecommerce plans
By Benita ChackoThe winners will be announced during the virtual gala on Wednesday, December 9, 2020
By BuzzInContent BureauIndustry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm
By BuzzInContent BureauLaunched by Shailendra Shetty, Rajneil R Kamath and Karan Sahni, the agency's core focus will be influencer marketing, meme marketing, and technology experiences
By BuzzInContent BureauThe brand announced #CintholAliveAdventures, a campaign offering people a chance to relive past adventurous experiences and get rewarded with Virtual Reality headsets. People were encouraged to share videos or photos of their most alive adventures from the past
By BuzzInContent BureauTelugu actors Nivetha Thomas, Allu Sirish and Shraddha Srinath, who enjoy massive following among millennials, recently shared tips on how to create a meaningful Bumble profile and make the first move to find meaningful connections
By BuzzInContent BureauThe fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced
By BuzzInContent BureauThe interactive content-led activity is part of Bumble's new integrated campaign to encourage single Indians to make the first move and navigate the new rules of dating in 2020
By BuzzInContent BureauThe initiative executed by Filter Coffee Co. took place a week before Diwali, and reached out to over four lakh users via the hashtag #OxygenforYourSkin
By BuzzInContent BureauIVM Podcasts will continue to create content under the Pratilipi banner, with an even larger and more diverse portfolio of podcasts across genres
By BuzzInContent BureauThe brand partnered with popular bakers like Shivesh Bhatia, Kirti Bhoutika, Ritika Jaiswal and others, who switched roles for a day to become a Caker. They took an off from baking for a day and sat back, relaxed and enjoyed their day snacking on Sunfeast Caker
By BuzzInContent BureauThe feature will soon be introduced in Live as well. A new workflow will also allow advertisers to create branded content ads without the need for them to post organically on Instagram first
By BuzzInContent BureauThe anthem written by Prasoon Joshi and composed by AR Rahman is looking to drive behavioural change on water and hygiene issues plaguing the country
By BuzzInContent BureauThe campaign is executed by Filter Coffee Co. using a mix of macro, micro and nano influencers
By BuzzInContent BureauPrior to his stint at Daredevils, Dua served as the Asia Director of Octagon, a leading sponsorship consulting practice, consulting for Beijing Olympics and ideating and executing the Test event for 2008 Olympics — World Cup of Gymnastics
By BuzzInContent BureauNews18 Network will create a show ‘Young Genius' that will air on TV beginning in January and ending in March 2021. Times of India has launched a #KeepLearning campaign that will offer innovative, engaging and informative content for young students
By BuzzInContent Bureau