Speaking at BIC Conversations, the Marketing Head of Viacom18 Studios said brands should not try to force-fit themselves in films. Rather, their association and integration in films should be in context to what they stand for. He said brands should create co-branded spots creatively

The winners' list of India's most-awaited content marketing awards is out. Selected by a jury consisting of industry captains, the winners have been picked after a thorough and transparent process

In an interview with BestMediaInfo.com, the CEO of the video-sharing app says they plan to launch the platform for promoting creators' skills in January. He shares details of the app's new features such as Chingari Multiplex and their ecommerce plans

The winners will be announced during the virtual gala on Wednesday, December 9, 2020

Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm

Launched by Shailendra Shetty, Rajneil R Kamath and Karan Sahni, the agency's core focus will be influencer marketing, meme marketing, and technology experiences

The brand announced #CintholAliveAdventures, a campaign offering people a chance to relive past adventurous experiences and get rewarded with Virtual Reality headsets. People were encouraged to share videos or photos of their most alive adventures from the past

Telugu actors Nivetha Thomas, Allu Sirish and Shraddha Srinath, who enjoy massive following among millennials, recently shared tips on how to create a meaningful Bumble profile and make the first move to find meaningful connections

The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

The interactive content-led activity is part of Bumble's new integrated campaign to encourage single Indians to make the first move and navigate the new rules of dating in 2020

The initiative executed by Filter Coffee Co. took place a week before Diwali, and reached out to over four lakh users via the hashtag #OxygenforYourSkin

IVM Podcasts will continue to create content under the Pratilipi banner, with an even larger and more diverse portfolio of podcasts across genres

The brand partnered with popular bakers like Shivesh Bhatia, Kirti Bhoutika, Ritika Jaiswal and others, who switched roles for a day to become a Caker. They took an off from baking for a day and sat back, relaxed and enjoyed their day snacking on Sunfeast Caker

The feature will soon be introduced in Live as well. A new workflow will also allow advertisers to create branded content ads without the need for them to post organically on Instagram first

The anthem written by Prasoon Joshi and composed by AR Rahman is looking to drive behavioural change on water and hygiene issues plaguing the country

The campaign is executed by Filter Coffee Co. using a mix of macro, micro and nano influencers

Prior to his stint at Daredevils, Dua served as the Asia Director of Octagon, a leading sponsorship consulting practice, consulting for Beijing Olympics and ideating and executing the Test event for 2008 Olympics — World Cup of Gymnastics

News18 Network will create a show ‘Young Genius' that will air on TV beginning in January and ending in March 2021. Times of India has launched a #KeepLearning campaign that will offer innovative, engaging and informative content for young students