The consumer engagement initiative ‘My Singapore Connect' will feature renowned talents from both the countries, bonding over their passion for culinary, film making, music and comedy

It curates simple, engaging, youthful and bite-sized content in various formats such as videos, articles, infographics, comic strips and quizzes

During Durga Puja, the initiative witnessed a female priest perform the rituals in one of the pandals set in Kolkata. The morning prime time male Big RJs of Kolkata were replaced by female RJs. Big FM RJs also invited listeners to share their stories of reversing patriarchy

Written in both Hindi and English, the e-book offers an interactive experience with clickable links to instructional videos that demonstrate how the dishes are made

Before this, he was Senior Director, Content Strategy and Business, Flux at The Glitch

According to the report, influencer marketing also comes with certain risks—85% of FMCG companies have had their brand negatively impacted due to an association with an influencer, with almost a quarter (24%) of these companies claiming to have been adversely affected multiple times. Shockingly, 25% of FMCG companies report losses between $100,000-$250,000 from a negative influencer experience

The agency is targeting to manage influencer marketing campaigns worth Rs 500 crore by March 2022

#PinkIsTheNewBlack stems from the practice of demonising menstruation in India. The campaign aims to normalise talks around menstruation and promote the usage of the brand

The brand also launches a special Cookbook featuring 30 sweet and savory recipes for your everyday breakfast

The condom brand wants to give a message to all parents that they should be alert and keep a close check on the content their young ones are consuming online

The Man Who Walked Around the World will premiere globally on Discovery's portfolio of brands and services on November 12

While the first is a film featuring athlete Ayesha Billimoria, other films will feature Vedika Agarwal of NGO Yein Udaan; plus size models and influencers Varshita Tharaney and Sakshi Sindhwani, Airbus A320 Pilot Ritu Rathee Taneja and actress Tripti Dimri

The session was designed to stimulate normalising menstrual conversation at home through methods such as celebrating periods, encouraging body positivity, empathising with period pain, and involving other family members in the conversation

The campaign #KhusbhooApnepanKi has garnered more than five lakh impressions, over two lakhs views and an engagement of around 500+people in Delhi, within a week

The concept of the show, which is an interactive version of Bigg Boss, is in line with Flipkart Video's vision of keeping users engaged by offering differentiated, interactive content accompanied with tangible rewards

Through the campaign titled #SuperGenZ, the brand aims to reach over three million consumers

ABP Network's branded content division, ‘ABP Spotlight' has created a number of special integrations for partner brands such as Sunsilk, Honda, Mother Dairy, Dhara, MP Birla Cement among others

OML's content marketing team continues to drive the branded entertainment initiative of Bacardi Breezer, Grey Goose, William Lawson's, Dewar's, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries