As part of the engagement strategy, the audience can also submit their queries that will be answered by eye experts during the session
By BuzzInContent BureauNamooney is a 20-episode series launched on Jambo's YouTube channel on May 16. The channel targets Hindi-belt states across India and aims to produce four animated web series in 2020
By BuzzInContent BureauThe company will share with the content creator 40% of the net revenue that the company will earn from advertising and subscription from the content creator's channel
By BuzzInContent BureauThe four-part weekly series explores the local bazaars of Jodhpur, Delhi, Jaipur and Kolkata
By BuzzInContent BureauThe campaign co-created with Supari Studios encourages the youth to spend this time at home productively and engage in activities that will upskill their existing knowledge base in order to prepare for the new world after Covid-19
By BuzzInContent BureauAs part of the challenge co-created and executed with VMLY&R, celebrities and TikTok influencers asked people to get creative with massage techniques and change their ‘champi' tempo every five seconds with the music beat, creating memorable moments
By BuzzInContent BureauBuzzInContent has compiled a list of five content-led campaigns created by Nykaa, Johnson's, Titan, Wakefit.co and Netflix India
By BuzzInContent BureauMehta will take care of entertainment and sports, branded content, music and IP creation along with experiential marketing. Mayne will look after social media practice and driving the creation of agile content that powers performance marketing
By BuzzInContent BureauNykaa's YouTube channel Nykaa TV saw a 120% increase in watch time during this time. Nykaa Network launched weekly challenges and contests to keep the audiences engaged, resulting in a 3X increase in new monthly subscribers
By BuzzInContent BureauThe campaign launched on Mother's Day included a live session through social media with a specialist on the importance of right nutrition. The brand engaged with micro- and nano-influencers from the mother's community in sparking online conversations
By BuzzInContent BureauThe campaign has been conceptualised and executed by their creative agency partner Kinnect and digital media firm Qyuki. The bank will also contribute Rs 500 each time the song is shared via social media
By BuzzInContent BureauWith its second leg of online masterclasses starting May 1, 2020, Canon India aims at reaching out to photography enthusiasts across the country by adopting a hyperlocal approach of conducting webinars in regional languages
By BuzzInContent BureauThe programme focuses on providing expertise to bartenders with training sessions divided into different modules, including sessions on grooming, styling, communication, photography, personality and etiquette and social media
By BuzzInContent BureauFor the online extension of the Doers Club, Dewar's associated with Chef Vicky Ratnani, Chef Ranveer Brar and Chef Anahita Dhondy, to share few food recipes that can be made with limited ingredients available at home
By BuzzInContent BureauSanam's video highlights a message of resilience and hope. It salutes India's frontline healthcare workers and UberMedic drivers, who transport them from their homes to hospitals every day
By BuzzInContent BureauLeading brands such as McDonald's, Flipkart Video, Gaana, Shemaroo, Disney+ Hotstar, and TV channels such as Star Sports, National Geographic, Cadbury Bournvita India, MTV India, Star Plus added to the fun banter
By BuzzInContent BureauThe mobile website will offer nutrition services relevant in today's challenging environment through easy recipes, expert connect and community Q&As
By BuzzInContent BureauBrand advocates Parineeti Chopra, Chef Sanjeev Kapoor and nutritionist Pooja Makhija are encouraging people to shift to Sugar Free Green through live sessions and social media posts
By BuzzInContent Bureau