A selection of curated roundtables taking place during the Cannes Lions Festival will provide compelling insightful learnings and ideas for the creation of successful content
By BuzzInContent BureauThe content partnership aims to leverage the occasion of Family Day to build brand affinity and love for McDonald's
By BuzzInContent BureauAs a part of the in-show integration, the protagonists of eight shows will bring alive Kurkure's new positioning,‘Khayaal Toh Chatpata Hai'
By BuzzInContent BureauThree world famous National Geographic photographers — Andy Bardon, Carlton Ward and Krystle Wright — used OnePlus 7 Pro's triple lens camera to capture the beauty of North America
By BuzzInContent BureauIn its annual report, Google concedes that major and premium content creators are turning to YouTube to engage viewers for their OTT platforms. Here are a few useful insights from the report related to video content consumption
By BuzzInContent BureauBeginning as an online platform, Boostcamp will host training videos by Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer that are specifically created for an all-round growth of a player's game
By BuzzInContent BureauThe brand's ‘Har ghoont mein swag' anthem crosses 240 million views in the first 24 hours and draws over 15,000 user-generated videos, creating a new record on the video content app. The music video anthem features Disha Patani, Tiger Shroff and Badshah
By BuzzInContent BureauThe agency has been shortlisted for the campaigns done for Puma, Future Retail's Big Bazaar and Johnson & Johnson's Stayfree
By BuzzInContent BureauPresenter Archana Vijaya travels to four cricket-crazy cities — Delhi, Mumbai, Chennai and Kolkata — to explore what makes cricket more than just a sport in India
By BuzzInContent BureauThe idea of the initiative is to break the barriers of body shaming and to motivate women to be comfortable in their own skin
By BuzzInContent BureauComplementing the platform, Vertoz's publisher-centric arm PubNX will work with regional publishers and connect them to Vertoz's pool of advertisers along with other programmatic demand
By BuzzInContent BureauThe Madurai Bench of the Madras High Court lifts the ban on the Chinese 15-second video app in India after a week
By BuzzInContent BureauThe study found that the majority of consumers would stop purchasing from a brand if they felt the level of personalisation was creepy. The study also highlights that digital content and customer experiences cannot only make, but break brands too
By BuzzInContent BureauAskNestlé is the new Nestlé India Corporate Service Brand in the form of a mobile-first website. It educates how parents feed and cook for their children up to 12 years of age
By BuzzInContent BureauThe Vice-President, Marketing and E-Business at Tata AIG General Insurance says both brands and content creators should ensure a brand is placed very subtly in a content piece that's engaging or else it will end up looking like an advertisement. He explains how content has become essential for the insurance sector
By Akanksha NagarThe Sterling Reserve Music Project is an enabler platform for independent music and is language and genre-agnostic. The latest song has been done in collaboration with vocalist RS Chauhan, mentored by rapper Ikka and produced by music producer Rishi Rich
By BuzzInContent BureauThe Chinese video app told the Supreme Court that the interim order was passed without hearing them
By BuzzInContent BureauThe stakeholders in content marketing are already re-evaluating their association with the short-form video platform. The app has been removed from Google and Apple app stores in the wake of the Madras High Court's interim ban order on the app. On the other hand, TikTok has already started taking corrective measures by deleting more than 60 lakh videos from the platform
By BuzzInContent Bureau