World Nutella Day is celebrated on February 5 every year. Last year on this day, social media was abuzz with content around the brand with over 6.5 million mentions

The short-form video channel of Pocket Aces clocked 923 million views and 2.62k uploads in 2019 on Instagram

The channel will telecast a 6-part series every Saturday and Sunday at 10 pm that explores the depths of Indian cinema in an engaging discussion with the maestros of cinema who are known for their craft

Bindal moves on after three-and-a-half years but hasn't confirmed his next move yet

The account, won in a global multi-agency pitch, will be handled from the agency's Mumbai office

The TikTok creators are seen spreading awareness about the challenges one encounters when searching for a job and how Indeed offers a one-stop job-search solution

Conceptualised in-house, the videos are shot in portrait mode and optimised for viewing on mobiles. The loyalty programme members are called ‘Myntra Insiders' who get fashion advice, VIP access and extra savings on the app

While the overall sentiment around this change seems positive, the micro-influencers are feeling short-changed as they believe the current trend of gaining followers is driven by likes. They feel macro-influencers will have an advantage over them as in the absence of likes, the number of followers will emerge as the single largest parameter to bucket influencers

The episode showcases Emiway's unique writing process and technical insights that went behind making this song, which has garnered over 190 million views

Ali joined the company in 2018 and is currently serving his notice period. His next move is not known yet

In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

The brand has created a rap video which influencers will take it forward and create their own versions on platforms such as TikTok, Instagram and Facebook

Instoried's tool helps brands emotionally target customers by identifying the emotional quotient and giving tailor-made recommendations, thereby boosting engagement and increasing content productivity

The series tracks the fitness journeys of some of the country's fittest CXOs as they shed light on how running affects their businesses

The digital campaign conceptualised in-house will be hosted on the microsite (https://whatthefalooda.swiggy.com/), from where consumers can download a special plugin that automatically detects profanity in the text while nudging users to reconsider their choice of words and replace them with words related to different types of food like biryani, idli, falooda, etc

The fast-growing films productions house in Mumbai is also building its capabilities in digital marketing and content distribution

The housemates were divided into teams for the ‘Kurkure Vigyapan Mein Chatpatapan' Task, wherein they were asked to try their hands at creating their own Kurkure advertisements while bringing alive the brand's positioning, ‘Khayaal Toh Chatpata Hai'

This association is part of the council's strategy to reach out to 100 million consumers digitally to generate more business, which will lead to more employment