The acquisition strengthens Wunderman Commerce's Amazon expertise across supply chain, operations and assortment planning, content/search optimisation and promotional management, particularly in European markets where Amazon's market share is growing rapidly

The new proprietary product will help brands to do content planning based on psychographics so that they can better choose platforms and engage with the right audience

Businesses can use a report by Clutch to understand how content marketing is an effective tool for engaging prospective customers and improving SEO, particularly in the business-to-business space

The revenue earned will be shared – 55% to the creators and 45% to Facebook

When Netflix came up with a quirky reply to trolls, other brands latched on to the social media movement with memes and GIFs to talk about their ‘omnipresence'

Presented in a five-part series of 8-10 minutes each, the episodes are in a documentary format

Presented by T-Series, the snazzy brand video promotes an active lifestyle and celebrates the joy of uninhibited movement in a unique, off-beat style

Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated

In special category awards, Nykaa awarded for ‘Carving out a Niche' while AMFI awarded for ‘Breathing New Life into a Category'

Arré Studio has roped in veteran film-maker and ad-man Harsh Dave as Executive Producer to strengthen its development and execution capabilities in the original content space

The British automotive company partnered with The Better India to launch six different videos, highlighting India's unsung heroes every week

He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

The attorneys argued that the site has created user content when it mines user data to ‘create' and ‘customize' an audience for a particular advertiser

Through this collaboration, Gulf Oil aims to communicate to the young college going audience about the benefits of Gulf Pride 4T plus

The new show to be aired from August 20 creates awareness about the need to save threatened species and their habitat

PowerDrift is Girnar Software's eighth acquisition in the technology and content space

Conceptualised by Terribly Tiny Tales, the film launched on Independence Day showcases the different perspectives of two generations as they explore the concepts of diversity and national unity

The fast food brand has also launched a contest where consumers need to click a selfie with their favourite Sub, explain how it makes their mood and share it with #MakeItWhatYouWant