With social media posts and influencer engagement, the beauty brand steered the conversation towards anti-ageing

Cricketer Yuvraj Singh and dancer Shakti Mohan threw a dance step challenge on the short video content platform and asked the audience to create their own moves. The videos fetched over two million views in three days

A campaign created by Interactive Avenues uses social influencers and topical content around ICC World Cup 2019 to promote the brand's new positioning. The brand launched a micro-series named ‘Cricket First with Harsha Bhogle' to leverage conversations around World Cup 2019

The Socxo platform will help Clarion Technologies channelise their Culture, thereby, develop on Employer Branding on one side and enable Social Selling through the networks of their employees

The initiative is launched on the occasion of World Youth Skills Day 2019. The campaign is trending on TikTok with the hashtag #Skills4All campaign and garnered over 3.5 million views on day one itself

The ILN-owned brands will drive commerce on the content platform through a battery of in-house social media influencers. Angad Bhatia, Chief Operating Officer of ILN, a Times Internet (TIL) property, explains how he's setting up a sustained and attractive media and commerce universe that is powered by data. He shares the company's plan to get into physical retail

The social media platform has released a slew of other features, including one that gives creators more choice in their ad placement, the ability to offer supporter-only groups as fan subscriptions and more

The online campaign highlights real-life scenarios with people who have been victimised online. Blued has joined hands with Queerythm and Ya.All and launched helpline numbers to report such incidents

The brand brings on board cricketer Yuvraj Singh and dancer Shakti Mohan to create their own version of ‘Wavez4India' dance moves and urge followers to join the challenge on the short-form video platform

The matrimony platform's internal social media team created content that related relationships and marriages with cricket

The feminine hygiene brand has launched a dedicated platform, periodpain.in, to drive the conversation and offer content around menstrual cramps

The campaign aims to raise awareness about different medical specialities and the role that doctors play in their respective domains through interesting and educative infographics and animated videos

The dance challenge has crossed 2 billion views in a week and continues to receive entries from various age groups as it goes viral

The first of the two rounds will be conducted online over three weeks followed by the second round including semi-final and final to be played offline on July 17, 2019, in Mumbai

Within five months of launching R.Bharat, the network is launching R.fluid, a new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers

The local in-app campaign showcases India as a key global travel destination by inviting TikTok users to share their travel moments with the world

The 2018 annual racing championship was hosted across three cities in India over a period of five months with over twenty racers in contention

On the last day of Cannes Lions, Stefan Heinrich, Marketing Director, US TikTok, interacted with Andrea Okeke, Comedy Content Creator and Anna O' Brien, Creator, TikTok to discuss how marketers can engage with millennials at a time when short attention span has become a challenge