The housemates were divided into teams for the ‘Kurkure Vigyapan Mein Chatpatapan' Task, wherein they were asked to try their hands at creating their own Kurkure advertisements while bringing alive the brand's positioning, ‘Khayaal Toh Chatpata Hai'
By BuzzInContent BureauThis association is part of the council's strategy to reach out to 100 million consumers digitally to generate more business, which will lead to more employment
By BuzzInContent BureauA scan of the Milkybar pack leads to different stories on sharing, helping, learning, playing out more, planting more trees and recycling come alive in the form of promises. Every pack features a link redirecting consumers to a website that plays 3D augmented reality videos that capture stories on all six promises
By BuzzInContent BureauThe brand is generating user-generated content as part of the campaign, which is amplified by celebrities such as Anil Kapoor and Mary Kom. For every plank, the company will contribute monetarily towards the training and development of India's emerging sports stars
By BuzzInContent BureauAs part of the brand integration, a ‘Quaker Oats Fuel For The Real Fit' task was undertaken. Contestants created recipes using Quaker Oats, which were judged by celebrity chef Vikas Khanna
By BuzzInContent BureauIn association with Hyundai, Gobble launched its new series ‘Love Travel Repeat, which has five episodes where the lead characters embark on a road trip from Mumbai to Bengaluru. Their adventures are decided by the audiences' suggestions received online
By BuzzInContent BureauIt will enable brands to leverage data better for creating snackable video content
By BuzzInContent BureauThe video features Ford Endeavour as the vehicle of choice and a worthy enabler of discoveries for those who dare to charter their unique routes
By BuzzInContent BureauUser-generated content platform for women Momspresso.com revealed insights into the explosive growth of regional content
By BuzzInContent BureauLaunched in association with Qoruz, the tool will analyse the influencers' content, the engagement value that they create and their follower-base
By BuzzInContent BureauBuzzInContent rewinds and reviews its most impactful and engaging stories in 2019 and compiles them for readers
By BuzzInContent BureauIn association with its brand ambassador Salman Khan's upcoming movie Dabangg 3, the initiative is one of the first motion-triggered challenges created by a brand on the TikTok platform in India. The cumulative number of views generated across the #SwagStepChallenge series is around 30 billion
By BuzzInContent BureauThe Signature Masterclass events are being held in Pune, Kolkata, Guwahati and Hyderabad over January and February 2020 and curated by Vice Media in association with Kommune and India Film Project
By BuzzInContent BureauIn a chat with BuzzInContent, Sharma, Chief Marketing Officer at NoFiltr, an influencer incubator company, talks about the nuances of the change in YouTube's recent policy update around ‘kids-friendly content'
By BuzzInContent BureauIn its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories
By BuzzInContent BureauTVF's branded content Kota Factory for Unacademy has topped the list. The other web series that found place in IMDb's top 10 list include Tripling done for Drivezy, Humorously Yours and Flames
By BuzzInContent BureauOne creator, each from 12 states, will be pitted against each other to win the coveted title for the state they represent. The four-episode show beginning January 2020 will be hosted by the comedian Paritosh Tripathi
By BuzzInContent BureauTo be held in April 2020, the annual gala event will take place in Mumbai
By BuzzInContent Bureau