One Impression is one of the select few partners across the globe to have access to the Pinterest Influencer API
By BuzzInContent BureauThe brand marketing wing of Hindustan Times Digital Streams recently launched a fictional web series Friday Finance. The series has been planned in association with Aviva Life Insurance and Aditya Birla Capital
By BuzzInContent BureauInside Edge is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the PowerPlay League. In the series, Too Yumm! is one of the sponsors of the PowerPlay League and Mumbai Mavericks Captain, Vayu Raghavan, is seen enjoying the snack
By BuzzInContent BureauThrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle
By BuzzInContent BureauOther findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive
By BuzzInContent BureauAccording to the report, the top five Google searches related to content marketing were: content marketing strategy, content marketing institute, content marketing agency, content marketing examples, and content marketing definition
By BuzzInContent BureauAccording to the report, entertainment and romance influenced 37% conversation. Hindi led the UGC creation with 22.5% share followed by Tamil and Telugu
By BuzzInContent BureauThe FMCG giant's coffee brand Nescafe posted a short video on Twitter on ‘How to make Vietnamese coffee' but forgot to remove competitor Amul's Mithai Mate condensed milk
By BuzzInContent BureauThe five-episode web series releasing today will have Dewar's Scotch brand being subtly integrated into the storyline
By BuzzInContent BureauBesides the unboxing, viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in the show get revealed
By BuzzInContent BureauThe platform for short films organises specially curated panel discussions in six cities which will be aired on a popular television network to drive reach for the brand and the property
By BuzzInContent BureauAs part of the campaign, radio talk shows were held with doctors and nutritionists, educating and empowering listeners to take charge of their health, and guiding them on how to make their daily food rich in micronutrients, including iron, through a balanced diet
By BuzzInContent BureauSpread over seven episodes, the videos are shot in an intimate informal setting and will be released in intervals on Saregama's YouTube channel. The audio will be available first on Amazon Prime Music
By BuzzInContent BureauWith Jambo's launch, we are challenging the thinking that adults don't enjoy cartoons and animated content, says Anirudh Pandita, Co-Founder, Pocket Aces
By BuzzInContent BureauScripted and directed by Taproot Dentsu Creative Head Titus Upputuru, HarperCollins' latest short film is an ode to the art of storytelling. A must watch
By BuzzInContent BureauBoostcamp is an online platform to train young players about different aspects of sports. These sports enthusiasts are trained by their cricketing heroes about various facets of sports
By BuzzInContent BureauWadhwani Foundation will utilise the content studio's skills to generate ideas to make the show on ET Now more entertaining and interesting for viewers in its 8th season
By BuzzInContent BureauWith the merger, MediaMonks adds 50 experts to the team, with the intent of doubling the India business in the coming six months
By BuzzInContent Bureau