The new arm will develop a roster of stars to cater to the fast-growing pop culture market and serve the growing need from digital content platforms, brands and live experiences for new-age celebrities and fans who are digital natives
By BuzzInContent BureauThe current test rolled out across seven countries will hide ‘like' counts on one's Instagram page. Only the owner of an account, and not followers, can see the total number of likes a post has received
By BuzzInContent BureauZomato took a stand on Twitter against a consumer who wanted the food delivery app to cancel his order as it was delivered by a non-Hindu. The social media did not take time to notice Zomato's quick response and was all praises for the brand
By BuzzInContent BureauIn a bid to raise awareness, ‘Girliyapa Spotlight' will release videos every week to help shed light on social stigmas
By BuzzInContent BureauThe company that runs socially distributed channels - FilterCopy (short videos), Gobble (food and lifestyle videos), Dice Media - will utilize the fresh capital to invest in content, technology, and talent
By BuzzInContent BureauThe insight of the video revolves around the brand's in-house research that a lot of travellers are in a grey area when it comes to what's okay and what's off-limits to take home from your hotel room
By BuzzInContent BureauThe moms registered on the platform can go through available campaigns put forth by brands, participate in the campaigns that they are eligible for, and earn the predetermined amount attached to each campaign. Deliverables will be in the form of surveys, reviews, content creation, events or social media posts
By BuzzInContent BureauWith social media posts and influencer engagement, the beauty brand steered the conversation towards anti-ageing
By BuzzInContent BureauCricketer Yuvraj Singh and dancer Shakti Mohan threw a dance step challenge on the short video content platform and asked the audience to create their own moves. The videos fetched over two million views in three days
By BuzzInContent BureauA campaign created by Interactive Avenues uses social influencers and topical content around ICC World Cup 2019 to promote the brand's new positioning. The brand launched a micro-series named ‘Cricket First with Harsha Bhogle' to leverage conversations around World Cup 2019
By BuzzInContent BureauThe Socxo platform will help Clarion Technologies channelise their Culture, thereby, develop on Employer Branding on one side and enable Social Selling through the networks of their employees
By BuzzInContent BureauThe initiative is launched on the occasion of World Youth Skills Day 2019. The campaign is trending on TikTok with the hashtag #Skills4All campaign and garnered over 3.5 million views on day one itself
By BuzzInContent BureauThe ILN-owned brands will drive commerce on the content platform through a battery of in-house social media influencers. Angad Bhatia, Chief Operating Officer of ILN, a Times Internet (TIL) property, explains how he's setting up a sustained and attractive media and commerce universe that is powered by data. He shares the company's plan to get into physical retail
By Akansha SrivastavaThe social media platform has released a slew of other features, including one that gives creators more choice in their ad placement, the ability to offer supporter-only groups as fan subscriptions and more
By BuzzInContent BureauThe online campaign highlights real-life scenarios with people who have been victimised online. Blued has joined hands with Queerythm and Ya.All and launched helpline numbers to report such incidents
By BuzzInContent BureauThe brand brings on board cricketer Yuvraj Singh and dancer Shakti Mohan to create their own version of ‘Wavez4India' dance moves and urge followers to join the challenge on the short-form video platform
By BuzzInContent BureauThe matrimony platform's internal social media team created content that related relationships and marriages with cricket
By BuzzInContent BureauThe feminine hygiene brand has launched a dedicated platform, periodpain.in, to drive the conversation and offer content around menstrual cramps
By BuzzInContent Bureau