RoI is the big question when a brand embarks on any marketing initiative and the fact that HUL's Brooke Bond Red Label has come back for a second edition of 6-Pack Band featuring six differently abled teens is probably proof enough that content marketing does bring value to the brand. Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever, explains what the video did for the brand

86% of consumers can tell the difference between branded content and editorial, 75% claim to be interested in content if it is ‘relevant to them', whether it is branded or not. In addition, 73% prefer branded content to traditional forms of advertising

Chtrbox.com will help brands with deep data to make the right selection, enable push-campaigns and missions to relevant influencers to get their word out and get the biggest bang for their buck

Ankita Bakshi has been appointed as Creative Solutions Producer at the content marketing team for India and will work alongside Regional Sales Director Vishal Bhatnagar in building the BBC StoryWorks capabilities in India

Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia, talks about the importance of using the right kind of celebrities and influencers in content generation and how content should be engaging

The research shows branded content campaigns are more effective if they include personalised elements. 63% agree that personally relevant content improves how they feel about the brand associated with it and 58% see brands in a more positive light if they provide them with content that matches their interests

The first set of Fact Cards has been launched in association with Raymond's Khadi campaign. As part of this campaign, with the help of intriguing creatives, Inshorts shares with its readers seven interesting facts about the humble weaver with the caption ‘The story re-spun'

Kumaran comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing

The focus will be on creating solutions for brands associated with Republic TV, primarily through branded content. WYP will also be responsible for Republic TV's promotional content

The investment round was led by Neoplux (Doosan Group, Korea) and OPPO (China). Existing investors IDG Ventures India, Kalaari Capital, GREE Ventures (Japan) and Summit Media (Philippines) also participated

The luxury car brand partners with Group M's The Motion Content Group and The Vibe to create ‘Rushes'

Brand custodians and representatives from Adobe spoke about how creative agility can be managed without compromising brand consistency to deliver outstanding experiences at a brisk pace across all channels and devices

Under the new partnership, all the shows and anchors of Zoom will be styled by Myntra, which will also help in co-creating content for the channel. The brand will feature in the channel's tagline as ‘styled by Myntra'

Video for Sponsored Content to help marketers and businesses make the most of LinkedIn's targeting and measuring capabilities to effectively reach and engage with the right audience in a quality environment using video

Saxena will be responsible for identifying and building new revenue streams, along with fostering deeper brand relationships

The college content entertainment platform will help amplify the search for young, talented movie fans who will create special videos as a tribute to their favourite Hollywood blockbusters

While the ecommerce giant has inspired dads to replace their corporate mugshots with the pictures with their kids, it has published several stories of dads on Flipkart Stories and launched Instagram contest

Based in Mumbai, Gawandi will be responsible for instilling a robust content practice at the agency