Diageo India bets on external content creator for Captain Morgan
No Diageo brand has ever before got on board an external content creator in India for its content marketing initiatives. So how has the partnership with East India Comedy helped Captain Morgan grow the brand's affinity? BuzzInContent finds out
Mumbai, February 11, 2018
The first-ever partnership with an external content creator to carry out content marketing initiatives for Captain Morgan Original Rum has helped aclobev major Diageo beat efficiency and efficacy benc
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