Marketers agree that custom content is important, but need to better understand context, highlights Getting Media Right 2019 study report by Kantar

Hungama will create original music with renowned artists for the festive season through No.1 Yaari Jam Originals. It will also enable budding musicians through No.1 Yaari Jam Pads to create their own music

The show has been on air since September 14 every Saturday at 9 pm with repeats on Sundays at 12 pm and Wednesdays at 5 pm

The India Country manager of WPP speaks to BuzzInContent.com on making the content to commerce journey more seamless for consumers and making customer touchpoints more contextual

Zee TV, Essence and Flipkart join hands to make TV viewing truly interactive during Flipkart's annual sale - Big Billion Days

Unlike other video offerings available today, Flipkart is integrating compelling technology in entertainment, for the widest consumer base which penetrates into the deepest parts of the country eying endless possibilities

For long, experts had been arguing that data is the biggest creative tool to curate a good piece of content, with its robust feedback mechanism and measurability. But isn't gut instinct needed even to trust the data or reinterpret it differently? BuzzInContent.com finds out the answer in conversation with industry stalwarts as they discuss data can't be the absolute answer for the future, and where exactly gut feel takes over data in content marketing

India's first indigenously manufactured denim labels promote such art that keeps the youth spirit alive with their eloquent music

Ankit Agarwal, Founder and CEO of Do Your Thng, writes how social media platforms are bringing about a transformation. As much as social networks are amplifying body-consciousness, they are nullifying it even more

ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships

The content producer will create 18 new shows under the title Zomato Originals

The platform strengthens its regional reach with the launch of 7 new Indian regional languages on its social network

The content-related functions at most companies come under the ambit of CMOs, who at times have very little understanding of content. Given how vital content marketing is becoming for brands, experts say there's a dire need for brands to hire content specialists at the decision-making level

The first season of this reality web series is set to have six episodes

Singh will be driving LimeRoad's Content and Community strategy while rapidly accelerating in video

The series created in collaboration with aawaz.com aims to make investor education around mutual funds more engaging to the audience by taking them along the journey of the shows fictional characters whose life decisions mimic the complexity of real-life investment choices

This is an initiative at the company's end, started in 2014, to recognise and salute the real heroes without whose contribution the festivities would lose its glory

Crafted and executed by Wavemaker, the #DilKiSuno campaign will showcase inspiring stories by celebrities at IIFA 2019. The aim is to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path