In the video, comedian Kiku Sharda is seen grooving to a hook step that says goodbye to scrubbing clothes to remove tough stains like gravy, oil and mud

YouTuber, content creator, and actor Garima Goel is the host of the new season of Alpha Classroom on Vlogging

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share how time-bound communication for a specific date can be made more effective

Coca-Cola has partnered with Universal Music India (UMI) as executive producers for the launch season of Coke Studio Bharat. One can scan the QR code on Coca-Cola packs to directly reach the dedicated Coke Studio Hub that contains exclusive content that the artists have created, along with behind-the-scenes visuals

While Kovoor's designation is Chief Creative Officer, he has replaced Karthik Nagarajan, former Chief Content Officer, at the agency. Last month, Nagarajan moved on from Wavemaker to become CEO at Hogarth India, within the WPP network

Prior to Kulfi Collective, he worked as Head of Product and Engineering at MissMalini, where he launched and scaled the Girl Tribe app. Post acquisition, he was Head of Products for the community and babycare divisions at the Good Glamm Group

Only in 2% of cases, were influencers/brands able to provide evidence that the challenged posts did not have any material connection and thus were dismissed by ASCI

The book's objective is to popularise and raise awareness about the concept of six pillars of positive ageing

The show will premiere on February 12 and will air every Sunday at 5 pm on Zee TV

Verma will lead Gupshup's overall marketing strategy and help drive strategic growth, innovation, and value for shareholders and customers worldwide

Recently, in Anupama on Star Plus, the protagonist Anupama, her husband Anuj and daughter Anu were shown visiting Parag Milk Foods' Go Cheese factory to understand the process of how cheese is made. This has now become one of the biggest 8-minute-long brand integration in India's most popular daily soap in recent history. Read the story below to know how the integration was facilitated and executed within 15 days

The KFC Chizza Comments song is a tribute to fans who rallied for the product's return

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands can partner with stand-up comedians to create more innovative and original branded content as well as user generated content

The campaign talks about real-life stories of how individuals have transformed their lives and managed their health by walking 10,000 steps and thereby leaving behind unhealthy habits

As per the brand, the music property garnered more than 500 entries over the span of 30 days

A look at how brands across categories celebrated India's 74th Republic Day

With the ‘Smytten Stars' program, the brand aims to create a community of top-notch content creators who get early access to the latest trends and try newly launched products

Padmanabhan, President - Investments, Trading, and Partnerships, GroupM – India, spoke to BuzzInContent.com on the back of the launch of ‘Jai Ho! Bharat Ki Anant Yatra' - GroupM's Motion Content Group's new IP in partnership with Google and Meta