Brings India its first dedicated destination for pop-culture driven live streaming commerce; plans to launch in international markets soon

To partner with original content curators and creative agencies to further the brand's value proposition to its niche audiences

CoinDCX aims to educate prospective investors and traders about the crypto space and brings it one step closer to its ultimate goal of onboarding 50 million Indians into crypto

While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

Oyo wanted a pan-India reach and the ability to tap into its target audience, i.e. youth between the ages of 20 and 34

Bhattacharya will be moving out of media after 15 years

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting suggest how brands can take a position in the cultural space of festivals through branded content

Content marketers discuss various tools and trends brands must follow, and how they should align marketing teams and agencies internally to make it easier to provide a seamless content experience

During Durgotsav, the platform will stream pujo special shows and movies every Friday this October along with TV shows like Mithai, Amader Ei Poth Jodi na Sesh Hoy, Aparajita Apu, Dadagiri (Season 9) and Uma

Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer till October 22, 2021

The music video spreads a positive message by depicting the small joys in life and how, sometimes, all one needs is a simple journey to discover themselves

The message of the campaign is that every act of goodness makes us truly beautiful

The campaign is conceptualised and executed by Spring Marketing Capital

The brand will combine the creative odes that are the best manifestations of 108 names of Maa Durga in the form of a special coffee table book

Amar Sinha, Chief Operating Officer, Radico Khaitan, tells BuzzInContent how they rely heavily on digital and content marketing to promote its brands. He talks about its focus on influencer marketing, and its aim to create content that also helps in educating audiences

The six-episode masterclass series brings life lessons from the legends of cricket. The first episode featured 1983 World Cup hero Mohinder Amarnath

Shobit Bhargava has joined as the National Sales Head for the General News Cluster, Network18 Digital. Sonali Melmane has been appointed as the Regional Head (West), Gunjan Mann has been roped in as the Regional Head (North), Sasi Venkatesh has joined as the Regional Head (South). Aneesha Ranjan has moved to a central strategy role

DS Group's candy brand collaborated with Zoo Media's FoxyMoron and its influencer and talent management agency Pollen to launch the social media challenge