Rising Star Awards 2021 Entries Open - Enter Now

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In the last part of the five-part series, BuzzInContent.com clubs together doubts and suggestions shared by all parties concerned regarding ASCI's draft guidelines to monitor influencer-brand collaborations

By Akanksha Nagar | March 08, 2021
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This week, the founder of Leapfrog Strategy Consulting deciphers how Women's Day as an occasion resonates with Indian women and why do brands go gaga over it. She writes it is unclear what gap Women's Day is filling. Often, its messaging overlaps with the kind created for Mother's Day and Rakshabandhan

By Hamsini Shivakumar | March 08, 2021
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Each webisode contains musings of everyday instances and dilemmas women face in the pursuit of following their heart

By BuzzInContent Bureau | March 05, 2021
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An exclusive tour of seven uniquely beautiful homes of seven much-admired celebrities will remind us why our homes are our sanctuary

By BuzzInContent Bureau | March 05, 2021
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As the lines between organic and paid communication become more transparent, some experts feel micro-influencers with their limited reach might lose out while others say they could gain more attention from brands for their organic, opinionated reviews

By Akanksha Nagar | March 05, 2021
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While influencers feel the ‘due diligence' part could put pressure on them, they want the draft guidelines to help budding influencers with their strategies

By Akanksha Nagar | March 05, 2021
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The chosen influencers often share content regarding body positivity, self-love and self-acceptance on their social media platforms and also connect with the young generation. By not signing up celebrities, the brand has kept the campaign true to its spirit and relatable

By Benita Chacko | March 05, 2021
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While brands urge the council to draw a line between what is morally correct and what is legally bound, they say a few guidelines sound too harsh and can be tough. They fear influencer marketing will become just a reach medium after the guidelines are implemented

By Akanksha Nagar | March 04, 2021
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A total of 4.1 million people pledged to join the pact and drive responsibly. The overall campaign garnered over 7.6 million views. The campaign reached more than 22.46 million people and fetched an engagement of 0.5 million

By BuzzInContent Bureau | March 04, 2021
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Josh Talks will bring together inspiring narratives of three women achievers who have scripted their own success stories

By BuzzInContent Bureau | March 04, 2021
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The video conceptualised and executed by Enormous Brands salutes the spirit of millions of Indian women, who take pride in their exceptional journey of being a woman and celebrate themselves, their pace, their achievements, and their momentum

By BuzzInContent Bureau | March 04, 2021
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The video highlights the lack of choices in sizes, styles and colours for curvy bust profiles and calls out the glaring lack of inclusivity within this segment

By BuzzInContent Bureau | March 04, 2021
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FoxyMoron has curated messages for the confectionery brand to applaud companies such as Zomato, Swiggy, Coca Cola, Fevicol, Hershey's, Netflix India, McDonald's, Burger King, Tinder, Parle, etc., in the brand's witty style

By BuzzInContent Bureau | March 03, 2021
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For the UGC challenge, people have to share their entries on Instagram showing how they are making the most of the time at home with friends, family, education, fitness and other creative activities

By BuzzInContent Bureau | March 03, 2021
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The tool has other aspects as well — an analysis tool to tell how captivating the headline is, provide suggestions and a plagiarism checker to make the content piece SEO-friendly, among others

By BuzzInContent Bureau | March 03, 2021
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The three-month live-learning classes will take place over the weekend

By BuzzInContent Bureau | March 03, 2021
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The series provides a dream room makeover to two celebrity couples, Abhishek Banerjee and Tina Noronha; Mohit Sehgal and Sanaya Irani and one contest winner, Florence Saldanha and husband Shailesh

By BuzzInContent Bureau | March 03, 2021
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The edtech brand drives a message with the film that failures must be looked as stepping stones to success. The campaign is conceived by Lowe Lintas Bangalore

By BuzzInContent Bureau | March 03, 2021
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