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While it is a wonderful idea to have a separate central content team, it takes away the thinking power of others in the brand marketing team whenever the word ‘content' appears in their plan

By Akanksha Nagar | February 04, 2020
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Bindal moves on after three-and-a-half years but hasn't confirmed his next move yet

By Akanksha Nagar | February 04, 2020
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Beard the lion in his den with BuzzInContent's secret sauce to keep the content marketing game up to the mark

By Akansha Srivastava | February 03, 2020
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The account, won in a global multi-agency pitch, will be handled from the agency's Mumbai office

By BuzzInContent Bureau | February 03, 2020
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The content will run on Los Angeles Tourism's channels, Sonam and Rhea's social media accounts, and through paid media partnerships

By BuzzInContent Bureau | February 03, 2020
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Fernandez's Instagram following of 36.6 million was able to fetch a reach of more than 25 million through her ‘Dolly Parton meme' for the brand

By BuzzInContent Bureau | January 31, 2020
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Brand Advocacy is a powerful medium that can help your marketing campaign accrue business success. Ajit Narayan, CMO and Program Head, Socxo, gives a few tips on how to build a brand advocacy programme

By BuzzInContent Bureau | January 31, 2020
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The TikTok creators are seen spreading awareness about the challenges one encounters when searching for a job and how Indeed offers a one-stop job-search solution

By BuzzInContent Bureau | January 31, 2020
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Conceptualised in-house, the videos are shot in portrait mode and optimised for viewing on mobiles. The loyalty programme members are called ‘Myntra Insiders' who get fashion advice, VIP access and extra savings on the app

By BuzzInContent Bureau | January 31, 2020
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After the successful launch of home decor and travel verticles, Sonalika Mehra, Channel Head of Gobble, tells BuzzInContent that the channel will explore the beauty and fashion categories as well in the future

By Akanksha Nagar | January 30, 2020
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While the overall sentiment around this change seems positive, the micro-influencers are feeling short-changed as they believe the current trend of gaining followers is driven by likes. They feel macro-influencers will have an advantage over them as in the absence of likes, the number of followers will emerge as the single largest parameter to bucket influencers

By BuzzInContent Bureau | January 30, 2020
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The episode showcases Emiway's unique writing process and technical insights that went behind making this song, which has garnered over 190 million views

By BuzzInContent Bureau | January 29, 2020
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In an interaction with BuzzInContent.com, Petal Gangurde, VP Marketing, discusses how the brand has been communicating to millennials via content on digital platforms and the brand's upcoming content plans

By Akanksha Nagar | January 28, 2020
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The web series has been facilitated by Wavemaker and launched on Dice Media's Instagram page on January 25

By BuzzInContent Bureau | January 28, 2020
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Co-created with Publicis Media's Content Practice, the show is aired on AXN, Max HD and streamed on SonyLiv

By BuzzInContent Bureau | January 27, 2020
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In a conversation with BuzzInContent.com, MVS Murthy, Head of Marketing and Digital Communications, says voice content is likely to overtake video in the coming years

By Akanksha Nagar | January 27, 2020
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The beauty brand's collaboration with the 12th edition of one of the biggest properties of Times is fetching massive recall and affinity for the brand among the younger audience

By BuzzInContent Bureau | January 24, 2020
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Along with social media contest where people had to review to phone in rap style, the rap battle music was also used on TikTok for the #UpForXtra challenge, where users were asked by Honor India to show their ‘Xtraordinary' talent with the ‘Honor 9X #UpForXtra rap' playing in the background

By BuzzInContent Bureau | January 24, 2020
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