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Measuring effectiveness of content marketing has always been the Achilles Heel for content marketers. But as the field is evolving, agencies and marketers are coming up with near-accurate possible solutions to this biggest challenge in the content marketing world

By Akansha Srivastava | February 23, 2021
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The campaign has been conceptualised and executed by Kinnect. The influencers who are part of the campaign are Ali Fazal, Himanshi Khurana, Geeta Madhuri, Malhar Thakar, and Subodh Bhave

By BuzzInContent Bureau | February 23, 2021
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The Wakefit Sleep Internship programme encourages people to invest in quality sleep, which would not only increase their productivity throughout the day but also promote a healthy lifestyle

By BuzzInContent Bureau | February 22, 2021
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The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

By BuzzInContent Bureau | February 22, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how performance poetry is the new kid on the block, a new approach to build and sustain an emotional connection. Its strengths are the very opposite of human-interest story videos — the videos are indirect, polished and slick; and deal in fictional emotions

By Hamsini Shivakumar | February 22, 2021
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The final guidelines to be released on March 31, 2021, will be applicable to all promotional posts published on or after April 15, 2021

By BuzzInContent Bureau | February 22, 2021
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At a time when couples are kept apart by families, by society and even by legislations, the toothpaste brand's Valentine's campaign gives a fresh perspective to relationships. It directs users to their website for relationship advice and real-life stories for inspiration

By BuzzInContent Bureau | February 19, 2021
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The brand went live on Facebook where celebrity chefs Ajay Chopra and Vicky Ratnani interacted with the live audience, shared their tips and solved kitchen queries as part of the campaign ‘Ghar Ka Khana, #GoodToGreat'

By BuzzInContent Bureau | February 19, 2021
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The ingredients for each of the recipes in the cookbook can be ordered directly from the book with a simple QR scan and the order gets delivered by Swiggy Instamart in 30-45 minutes

By BuzzInContent Bureau | February 18, 2021
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While the campaigns have been launched around the same time to promote the video quality features of the phones, each film has a completely different insight, execution and treatment

By BuzzInContent Bureau | February 18, 2021
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Vidyut Jamwal, Suresh Raina, Raashi Khanna, Pranitha Subhash, Yasmin Karachiwala and Samantha Akkineni highlight the brand's Neem Fresche technology

By BuzzInContent Bureau | February 17, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

By Hamsini Shivakumar | February 17, 2021
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In the second story of the series on finding solutions to challenges related to the measurement of content marketing effectiveness, marketers discuss how agencies, creators and publishers can work in tandem to reduce discrepancies in measurement metrics. They discuss if forming an institutional body help resolve this issue

By Akansha Srivastava | February 16, 2021
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The agency will look into end-to-end influencer management activities, including brand partnerships, and leverage the gaming influencer's brand value

By BuzzInContent Bureau | February 16, 2021
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The brand created the platform #OreoReciPic, where people had to share pictures of recipes using Oreo as an ingredient. The winning dishes were recreated by famous chef Pooja Dhingra along with comedian Rohan Joshi

By BuzzInContent Bureau | February 16, 2021
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Season 4 captures the essence of what it's like to be set up for an arranged marriage in 2021 with the new Cadbury Silk Mousse acting as a catalyst between the characters. Season 5 integrates the Cadbury Silk Heart Pop in a heart-warming narrative that touches upon the sensitive topic of acceptance of specially-abled people finding love despite their challenges

By BuzzInContent Bureau | February 16, 2021
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Hypd Store aims to utilise the funds on product enhancement, growth and category expansion

By BuzzInContent Bureau | February 15, 2021
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While many branded opted for regular ads, a few took the content route to win the hearts of consumers. A look at some charming and heart-warming content-driven campaigns to celebrate love in 2021

By BuzzInContent Bureau | February 15, 2021
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