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Vogue curated edit of the latest fashion trends and the pieces a customer should own are available on Flipkart platform

By BuzzInContent Bureau | March 11, 2019
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Shivaji Dasgupta, the Founder of INEXGRO Brand Advisory, writes about James Bond movies, which are a treasure trove of ‘classical' content marketing and have influenced consumption choices for millions of customers over seven decades

By Shivaji Dasgupta | March 11, 2019
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To break the perception that women can't be the ‘bro' in a group, McDowell's No.1 launches a short film in association with Filter Copy

By BuzzInContent Bureau | March 08, 2019
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The initiative kicks off with a series of three films ending with call-to-action where every parent receives a set of 26 Letters of Courage on their WhatsApp on giving a missed call. In addition, the brand has especially created an Amazon Alexa skill

By BuzzInContent Bureau | March 08, 2019
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In an interaction with BuzzInContent.com, Iyer, Chief Creative and Content Officer, explains why it has become important for creators to know a brand closely and be responsible towards it. He says so much content has been created that a lot of it ends up as trash. Iyer said pure advertising is here to stay as it generates sales

By Akanksha Nagar | March 07, 2019
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Along with TV, the short films will also be available on mobile and laptop on Tata Sky from March 9

By BuzzInContent Bureau | March 07, 2019
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Narayan, Associate Director and Head of Marketing, Policybazaar and Paisabazaar, along with Shamik Ghosh, Head, Content and Communications, Paisabazaar, spoke exclusively with BuzzInContent.com about the group's content marketing strategy and how to create a good piece of content

By Akanksha Nagar | March 06, 2019
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Gareth Flood, CMO, Shell Lubricants, shares with BuzzInContent.com how video content improves customers' operations and livelihoods rather than just talking about products

By BuzzInContent Bureau | March 05, 2019
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The new vernacular languages support team includes writers, proofreaders and voice-over artists who are based across three offices - Delhi, Bangalore and Mumbai

By BuzzInContent Bureau | March 05, 2019
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This marks Amazon.in's first online association with any digital storyteller. The web series integrates the messaging of all the three brands in the storyline. Amazon.in is the presenting sponsor. The series has been powered by Butterfly Ayurveda. Pipa • Bella is the associate sponsor

By BuzzInContent Bureau | March 01, 2019
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Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

By BuzzInContent Bureau | March 01, 2019
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Shadra will be based in Mumbai and report to Deepak Singh, Chief Creative Officer. She has worked with agencies such as Grey Worldwide, JWT, Leo Burnett, Dentsu India Group and The Social Street

By BuzzInContent Bureau | March 01, 2019
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Fully localised, the Spotify experience in India brings to brands an incredibly engaged audience

By BuzzInContent Bureau | February 28, 2019
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The official hashtag, #No.1YaariPatrol, gained a total engagement of more than one million and reached its key audience of young millennials aged 18-34

By BuzzInContent Bureau | February 28, 2019
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It is imperative to create branded content that doesn't portray the brand in the face of the consumers but it should also not be the case where it gets lost in the narrative. BuzzInContent.com explores the right balance of creating branded content that doesn't look like ads, and remains unique to the brand and compelling to the target audience

By Akansha Srivastava | February 27, 2019
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Brands are exploring the necessity to integrate the roles of public relations and content marketing teams to reach the right audience with the right content at the right time. BuzzInContent.com talks to brands and PR agencies to understand their contribution in content strategies

By Akanksha Nagar | February 26, 2019
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Almost after a year of its launch, BuzzInContent.com, India's only news portal on content marketing and native advertising, is putting all its premium content behind a paywall. The move will help us to push harder to produce better content and insight pieces that media agencies, publishers, broadcasters, OTT platforms, independent content creators and advertisers can benefit from

By BuzzInContent Bureau | February 26, 2019
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Sorrell has announced the launch of its content operations in India led by Poran Malani as Director. S4 Capital kicks off its Indian operations with offices in Mumbai and Bangalore

By BuzzInContent Bureau | February 26, 2019
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