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The platform will conduct panel discussions, host engaging online content, and drive conversations for the next six months with important state-level stakeholders in the focus states of Haryana, Maharashtra, Karnataka and Telangana

By BuzzInContent Bureau | January 13, 2021
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The campaign conceived and executed by Logicserve Digital aims to lift the taboo around family planning and contraception, specifically for areas such as Uttar Pradesh, Maharashtra, Orissa and Bengal

By BuzzInContent Bureau | January 13, 2021
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Kunal Kishore Sinha, Co-founder, ClanConnect, writes how AI is changing the way influencer marketing is done by simplifying and adding more accuracy to the process —helping brands to craft and launch more effective and successful marketing campaigns

By BuzzInContent Bureau | January 13, 2021
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Pocket Aces will utilise the capital raised to scale the current content output and invest further in new content formats and distribution channels

By BuzzInContent Bureau | January 13, 2021
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Amid the pandemic, content marketers juggled between reduced budgets and shooting restrictions, and had to re-strategise content plans in view of evolving consumption habits. BuzzInContent.com spoke to content marketers who share mistakes they made while executing content-driven campaigns and lessons they got last year

By Akanksha Nagar | January 12, 2021
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A leader in using content to build brand image and brand connect recently caught our attention with its innovative approach to branded content. Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses the brand's content initiatives from the semiotic lens

By Hamsini Shivakumar | January 11, 2021
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The campaign has taken on board regional influencers such as Gujarati actor Arzu Limmbachiya and Punjabi actor Navdeesh Arora, who have a different set of followers, thus helping the brand cover a larger audience base

By BuzzInContent Bureau | January 08, 2021
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On Quora, the brand has established itself as a resource hub of insightful and thorough information through its Business Profile. In a year, the brand has got 14+ million views, 1K+ followers and 250+ A2A (ask to answer) requests monthly on the platform

By BuzzInContent Bureau | January 07, 2021
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Every share of the concert video that went live on December 28, 2020 on the Nokia Mobile India social handles saw HMD donate funds to HelpAge India. The video is available for sharing on Facebook and Instagram

By BuzzInContent Bureau | January 07, 2021
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Last year, the ‘Pet Pujo' property recorded 3.9M+ views across platforms for both English and Bengali subtitled videos. Facebook alone received 3.5M+ views with 42K+ reactions, 550+ comments and 3.3 K+ shares

By BuzzInContent Bureau | January 06, 2021
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Raman, Chief Marketing Officer and Head, Products, IDBI Federal Life Insurance, says that the brand plans to do more video content this year. He says advertising through mobile, social media and websites is expected to see a quantum jump this year

By Akanksha Nagar | January 06, 2021
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From experimenting with podcasts to influencer marketing, and from snackable content to music videos and long-form content formats like web series, mutual fund brands leave no stone unturned to lure potential investors among the youth. BuzzInContent explores how MF brands are using new-age mediums and entertaining formats to tap the young audience

By Akansha Srivastava | January 05, 2021
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The brand and content platform Josh Talks curate real-life stories of people making a remarkable difference in the lives of others. The present film showcases the story of Sarita Rai from Bihar who, driven by a strong vision and supported by good advice, is affecting change in their own communities

By BuzzInContent Bureau | January 04, 2021
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The song captures precious moments indoors that we all witnessed this year, leaving one with a hope of a joyful outdoor summer very soon. The film was created by Homegrown India and directed by Aneesh Malankar

By BuzzInContent Bureau | January 04, 2021
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In her first weekly article this year, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, points out learnings that brands can get from the D2C home and sleep solutions brand when they jump on to the branded content bandwagon without getting swept away in the plethora of content being created to woo the audience

By Hamsini Shivakumar | January 04, 2021
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Most of these videos star the actor's mother or father in them and in the post description they have written personal letters to them sharing childhood memories. These posts run high on emotions and urge followers to join and share their memories

By BuzzInContent Bureau | December 31, 2020
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For the last week of December 2020, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that relying on branded content to promote something as capital-intensive as a film is not risky. In fact, it may pay off better in the long run

By Hamsini Shivakumar | December 30, 2020
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The sleep and home solutions company aims to double down on its marketing wherewithal and continue to create content that adds value to the lives of its consumers

By BuzzInContent Bureau | December 29, 2020
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