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The campaign saw influencers from every walk of life coming together in support of the 20 under 20 initiative. Platforms like TikTok, Instagram, Facebook and Twitter were used to reach the masses

By BuzzInContent Bureau | February 26, 2019
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Kumar's mandate is to build a global tech-enabled marketplace for the fragmented short format content ecosystem

By BuzzInContent Bureau | February 26, 2019
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In the second year of its ‘Be Fearless' campaign, Horlicks endeavours to provide an engaging way of helping kids prepare for their exams and overcome the effects of rote learning

By BuzzInContent Bureau | February 25, 2019
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The ‘Never Stop Discovering' campaign shows stories of journeys in Land Rover Discovery Sport to Nagarhole National Park to showcase initiatives in the field of eco-tourism

By BuzzInContent Bureau | February 21, 2019
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The brand has launched a 10-minute documentary film, collecting content on a dedicated platform, theconvivialists.com

By BuzzInContent Bureau | February 20, 2019
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Gaurav Thakur, Director of Marketing and Business Development, ESPN, and Sambit Bal, Editor-in-Chief of ESPNCricinfo, speak about the platform's strategy in 2019 with BuzzInContent.com

By Akansha Srivastava | February 19, 2019
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When a brand talks about the success of a content piece, it mentions the number of views, impressions and altogether the virality aspect of the initiative. But should virality of content be the ultimate goal for brands' content marketing efforts? BuzzInContent.com explores

By Akansha Srivastava | February 19, 2019
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Conceptualised by JWT, the handbook is built on the existing brand message that encourages teens to break some hearts and is a step-by-step guide to breaking hearts like a pro

By BuzzInContent Bureau | February 19, 2019
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The association comes as a major boost to the growing popularity of motorsports propelled by GQDS' successful production of the recent show on Volkswagen Ameo Cup series

By BuzzInContent Bureau | February 18, 2019
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The beer brand has partnered with Indian rapper Divine aka Vivian Fernandes, whose music resonates with the brand's positioning

By BuzzInContent Bureau | February 15, 2019
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The Unibic daily digestive campaign features Shetty creating some of her favourite go-to healthy recipes by using Unibic Daily Digestive Oatmeal cookies and Unibic Daily Digestive Ajwain+ cookies

By BuzzInContent Bureau | February 15, 2019
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In a conversation with BuzzInContent.com, the CMO and Fabric Business Unit Head of Procter and Gamble Indian Subcontinent says that we cannot force a message down on somebody in today's digital world, rather we can draw them to come and receive the message

By BuzzInContent Bureau | February 14, 2019
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Bagchi joins the organisation from Quasar Media, a WPP/Group M agency

By BuzzInContent Bureau | February 12, 2019
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how Air India's famed booklet ‘Foolishly Yours' can be a training manual for content creators

By Shivaji Dasgupta | February 12, 2019
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Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

By Akanksha Nagar | February 12, 2019
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Anand Pathak, Chief Marketing Officer at Netmeds.com, speaks to BuzzInContent.com about the brand's content marketing strategy

By Akansha Srivastava | February 12, 2019
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The content initiative stars characters from the latest big-screen animated Lego adventure, The Lego Movie 2

By BuzzInContent Bureau | February 12, 2019
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He will be responsible for branded content, brand integration, brand innovation and events along with daily special shows, weekend programmes

By BuzzInContent Bureau | February 11, 2019
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