Premium
Image

The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions

By BuzzInContent Bureau | July 03, 2019
Premium
Image

BuzzInContent.com explores how well the headline sells the content and what are the ingredients of a good and impactful headline

By Akanksha Nagar | July 02, 2019
Premium
Image

The campaign aims to raise awareness about different medical specialities and the role that doctors play in their respective domains through interesting and educative infographics and animated videos

By BuzzInContent Bureau | July 02, 2019
Premium
Image

The digital innovation on Instagram was conceptualised by Blink Digital. Each note turned into piano keys had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users could record their own sequence of the notes and upload it or send KFC India a direct message on Instagram

By BuzzInContent Bureau | July 02, 2019
Premium
Image

The initiative is timed around the world cup where Sehwag shares his winning mantras in a series of videos. He inspires the audience to share videos of their success mantras to hit beyond the boundaries

By BuzzInContent Bureau | July 02, 2019
Premium
Image

The dance challenge has crossed 2 billion views in a week and continues to receive entries from various age groups as it goes viral

By BuzzInContent Bureau | July 01, 2019
Premium
Image

The first of the two rounds will be conducted online over three weeks followed by the second round including semi-final and final to be played offline on July 17, 2019, in Mumbai

By BuzzInContent Bureau | July 01, 2019
Premium
Image

Within five months of launching R.Bharat, the network is launching R.fluid, a new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers

By BuzzInContent Bureau | June 28, 2019
Premium
Image

Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content

By Akanksha Nagar | June 28, 2019
Premium
Image

The song ‘Nayi Zindagi' showcases the story of HelpUsGreen, how it is solving critical problems like river pollution

By BuzzInContent Bureau | June 27, 2019
Premium
Image

The local in-app campaign showcases India as a key global travel destination by inviting TikTok users to share their travel moments with the world

By BuzzInContent Bureau | June 25, 2019
Premium
Image

Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'

By BuzzInContent Bureau | June 25, 2019
Premium
Image

The 2018 annual racing championship was hosted across three cities in India over a period of five months with over twenty racers in contention

By BuzzInContent Bureau | June 25, 2019
Premium
Image

On the last day of Cannes Lions, Stefan Heinrich, Marketing Director, US TikTok, interacted with Andrea Okeke, Comedy Content Creator and Anna O' Brien, Creator, TikTok to discuss how marketers can engage with millennials at a time when short attention span has become a challenge

By Akansha Srivastava | June 24, 2019
Premium
Image

On Day 4, actor and musician Jeff Goldblum, Louise Benson, Executive Festive Director of Cannes Lions, and Stephane Xiberras of Havas discuss the future of entertainment and how artists, tech and media companies, agencies can make it more meaningful for audiences

By BuzzInContent Bureau | June 21, 2019
Premium
Image

Emma Harman, Managing Director, EMEA, Whalar, caught up with Dominique Davis, Content Creator and Art Director, Melissa Holdbrook - Akposoe and Casper Lee, Chief Marketing Officer, Influencer to talk about the nuisances of creating content for brands and engaging with the audience

By Akansha Srivastava | June 20, 2019
Premium
Image

On the second day of Cannes Lions Festival 2019, Islam ELDessouky, Head of Integrated Marketing Communications, Middle East, Coca-Cola, and Sasan Saeidi, CEO, Gulf, Wunderman Thompson, shared a few content marketing learnings from the beverage brand's campaigns

By Akansha Srivastava | June 19, 2019
Premium
Image

Brands taking the content route often forget that subtlety is the cornerstone of native advertising. Creative partners often complain about brands' obsession to see their names everywhere. BuzzInContent.com explores how brands overriding the storyline defeat the purpose of native advertising

By Akanksha Nagar | June 18, 2019
Back to Top