Bagchi joins the organisation from Quasar Media, a WPP/Group M agency

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how Air India's famed booklet ‘Foolishly Yours' can be a training manual for content creators

Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

Anand Pathak, Chief Marketing Officer at Netmeds.com, speaks to BuzzInContent.com about the brand's content marketing strategy

The content initiative stars characters from the latest big-screen animated Lego adventure, The Lego Movie 2

He will be responsible for branded content, brand integration, brand innovation and events along with daily special shows, weekend programmes

The objective of the platform is to build a stage where architects, interior designers can network, showcase and collaborate within the community and with brands

Clocking more than 10 million views, the content around the FMSCI MMSC Volkswagen Ameo Cup is a huge hit among motorsports enthusiasts

The service will help brands and agencies to cater to the interest of the audience in tier II and III cities, and rural markets

The agency won the mandate in a multi-agency pitch and has been the AOR since 2017

The newly formed media and entertainment company executes its first three deals and targets 3-4 acquisitions in the near term. The company is raising $50-75 million to create a new industry leader

In an interview with BuzzInContent.com, the Composer of JetSynthesys Music Boutique says he thinks artists in the creative fraternity need to understand the importance of having a brand because it subsidises the cost and makes the whole arithmetic of the business better

The film is the story of a chase across the city's iconic landmarks. The film was shown first at Super Bowl LIII on February 3

The software and content company has roped in Naveen Kallur as Business Head

The digital agency has brought in Rajeesh Rajagopalan as Business Head and Nakul Pingale as Executive Creative Director for its Mumbai office, wins five accounts

Through the voice of industry experts, the 12-part podcast series aims to become an exhaustive mutual fund investing guide

The film under the ‘Myntra Unforgettables' series highlights how a young Niranjana Parte and her entire village pursue their passion for football with help from an NGO

In an interaction with BuzzInContent.com, Kumar, EVP at Isobar India, says as the content space evolves, agencies and brands will have a clear understanding of content marketing ROI metrics and the importance of having a proper distribution strategy