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The brand did a rapid-fire video with Kareen Kapoor and Saif Ali Khan. Through the influencer collaboration, the brand garnered over 4.7 million reach in a media value estimated between Rs 30-40 lakh

By BuzzInContent Bureau | September 25, 2020
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Fans in specific markets can get rewards and in-game prizes with the purchase of Mountain Dew products. Mountain Dew is official beverage sponsor of PubG Mobile Pro League Americas, PubG Mobile World League, PubG Mobile Global Championship 2020

By BuzzInContent Bureau | September 25, 2020
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Deswal previously served as VP, Global Growth and Marketing at Unilodgers (world's largest student housing platform) and Head, Growth and Marketing at Times Internet for news and gaming business

By BuzzInContent Bureau | September 25, 2020
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Draws significant investment from Pawan Munjal, DCM Shriram Promoters Family Office, SAIF Partners, Twitter, Lightspeed Ventures and India Quotient in the new round of funding

By BuzzInContent Bureau | September 25, 2020
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The film conceptualised by Lowe Lintas is in continuation of the Born Colourless campaign, which was launched through a manifesto on World Anti-Racism Day (March 21) last year

By BuzzInContent Bureau | September 24, 2020
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BuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'

By Hamsini Shivakumar | September 23, 2020
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The campaign aims at creating much-needed awareness around the condition and ways to manage the symptoms using a holistic and clean lifestyle. It has created open conversations where women are sharing their experiences and insights about managing PCOS

By BuzzInContent Bureau | September 23, 2020
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The collaboration with Colgate is a part of Zee5's influencer-led, content marketing tool Ampli5

By BuzzInContent Bureau | September 23, 2020
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Brands aspire to create content-led IPs that run in the long run, helping not just in brand building but also the business. While many try, only a few are able to sustain, losing hopes of ROI in the middle of the journey. Content experts talk about the challenges of sustaining content IPs and explain the means to overcome them

By Akansha Srivastava | September 22, 2020
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BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar

By Shradha Mishra | September 21, 2020
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Tropicana's new campaign brings about a clear distinction between people who are doers and people who just talk, thereby celebrating the genuineness of the young generation

By BuzzInContent Bureau | September 21, 2020
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The record was created on the Rs 1,000+ crore noodle brand's 10th anniversary, which has seen a growth of more than 50% in the year FY 2020-21

By BuzzInContent Bureau | September 21, 2020
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The campaign was launched to promote the brand's latest 7 Pro range of phones and has been executed by White Rivers Media

By BuzzInContent Bureau | September 18, 2020
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Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos with their mobiles on YouTube

By BuzzInContent Bureau | September 17, 2020
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The acquisition will help ShareChat and Moj strengthen its content operations, creator engagement and brand solutions

By BuzzInContent Bureau | September 17, 2020
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Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It features musicians and their grassroots approach to making music, in an entirely collaborative format

By BuzzInContent Bureau | September 17, 2020
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India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands

By Akansha Srivastava | September 16, 2020
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BuzzInContent.com speaks to stakeholders to figure out the scope of shoppable video content in India. They explain things one should consider while taking this route and discuss formats that can be used to create shoppable video content to keep the consumer engaged

By Akansha Srivastava | September 15, 2020
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