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The activity included a YouTube release, ‘How to Impress Your Boss' in association with YouTuber ‘Be YouNick'. Abhi and Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra and others posted content around the campaign

By BuzzInContent Bureau | August 26, 2020
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The brand has also launched its own social media platforms ‘Keep It Real with Pfizer Upjohn' on Facebook and Youtube to create a community and raise awareness about the increasingly prevalent issue in the country. The campaign is conceptualised by Edelman India

By BuzzInContent Bureau | August 26, 2020
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Brands by now have accepted web series the best bet for greater engagement. But despite being a high-impact property that helps build higher recall, web series isn't always cost-effective. BuzzInContent.com finds out what could be the right time to invest in web series and how one can reap greater ROI

By Akanksha Nagar | August 25, 2020
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As part of the content-driven consumer engagement campaign, the brand has empanelled a jury of home décor industry experts Krsnaa Mehta, Founder, India Circus, Ronitaa Italia, Editor-in-chief, GoodHomes magazine, and Payal Singhal, leading designer, to select the deserving candidate

By BuzzInContent Bureau | August 25, 2020
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Conceptualised by OML (Only Much Louder), the video features Varun Thakur and Supriya Pilgaonkar

By BuzzInContent Bureau | August 24, 2020
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Sanjay Suri, as Eddy, a rare breed of professional cuddlers in India, has a job to squeeze the joy out of weary souls. But first, the uncanny ability must pass the test of suspicion

By BuzzInContent Bureau | August 24, 2020
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The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

By BuzzInContent Bureau | August 21, 2020
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The comic characters are designed by famous cartoonist Sailesh Gopalan, founder of Brown Paperbag Comics. The brand will also conduct a masterclass on retirement planning in association with leading financial experts. Registrations can be done at the microsite

By BuzzInContent Bureau | August 20, 2020
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#CoolYourBallsDown is a quirky men's health campaign that aims to raise awareness through a series of interactions with the audience

By BuzzInContent Bureau | August 20, 2020
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With the growth of content consumption on OTT platforms, it's inevitable for brands to devise content strategies to engage with the consumers hooked to this medium. This article emphasises why it is the right time for brands to join hands with OTT players

By Payal Shah Karwa | August 20, 2020
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Society Tea has created a website that offers photo essays of human interest. These photos can be bought on the website, proceeds of which will be donated to an NGO of the buyer's choice

By BuzzInContent Bureau | August 20, 2020
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Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, Binge will produce fictional content in the form of short video stories and web series

By BuzzInContent Bureau | August 19, 2020
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Chanchlani, known for his YouTube channel, Ashish Chanchlani Vines, achieved the milestone and is now behind Amit Bhadana and Carry Minati

By BuzzInContent Bureau | August 19, 2020
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In the first phase of the campaign, OYO released a digital film on Road Trippin, as a kickstarter to a full-fledged Vlog series, scheduled to be aired on History TV18 from August 28, 2020

By BuzzInContent Bureau | August 19, 2020
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With a 300% spike in social conversation following the announcement that team sports would be returning, The Anthem is the culmination of the Ready for Sport story so

By BuzzInContent Bureau | August 19, 2020
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We are living in times where demand for content marketers has increased as brands are heavily relying on content to engage with consumers. BuzzInContent.com talked to a few experts in the industry to compile a list of traits that makes a good content marketer

By Akansha Srivastava | August 18, 2020
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TTT is also sharing snackable stories around the show's theme, which will be published on their Facebook, Instagram and Twitter across the three weeks

By BuzzInContent Bureau | August 18, 2020
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The eight-episode special series hosted by actor Ravi Kishan and targeted at Tier II and III markets, offers expert-led information to listeners on house building

By BuzzInContent Bureau | August 18, 2020
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