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The company has created a microsite, Ghar ki Baat, which features the campaign video, a link to the Covid Citizens website, a list of groups and communities working to help people and links to donate to these Covid warriors directly

By BuzzInContent Bureau | May 27, 2021
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Shivani Kamdar, Head of Content, SoCheers, writes that empathy, brand love and community building are three themes around which brands have been building their content to keep the engagement game on during these unprecedented times

By BuzzInContent Bureau | May 26, 2021
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The campaign executed by Logicserve Digital showcases everyday moments where people from all walks of life are contributing towards fighting the pandemic in their own capacity

By BuzzInContent Bureau | May 26, 2021
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While human-interest storytelling certainly is a powerful way to evoke emotions, BuzzInContent asks experts why brands need to be more innovative and go beyond creating just human-interest storytelling if they want to beat the fatigue

By Akanksha Nagar | May 25, 2021
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In February this year, ASCI had released draft guidelines aimed at enabling consumers to easily recognise promotional content on digital platforms. BuzzInContent lists the draft guidelines in the form of pointers as well as the doubts and suggestions raised by stakeholders

By BuzzInContent Bureau | May 25, 2021
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The brand has collaborated with Himanshi Khurana for the Punjab market, Pranitha Subhash for South, Priyanka Sarkar for the Bengali-speaking audience and Hruta Durgule for Marathi speakers

By BuzzInContent Bureau | May 25, 2021
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Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

By BuzzInContent Bureau | May 25, 2021
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The series will be launched on Bhat's channel ‘Honestly by Tanmay Bhat' and will feature Prateek Singh, Founder of LearnApp.com, in the role of Tanmay's financial tutor. The video series will be live on the YouTube channel from June 7

By BuzzInContent Bureau | May 25, 2021
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At a time most brands across the globe are theming their content around hope and positivity, only being able to resonate with the consumers' cultural background can help them stand out in the clutter, writes the Founder of Leapfrog Strategy Consulting

By Hamsini Shivakumar | May 24, 2021
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The platform is used by over 45 top brands and agencies, including Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu and We Communications. The company tracks more than three million influencers across Instagram, Facebook, YouTube, and TikTok

By BuzzInContent Bureau | May 21, 2021
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Addressing questions around the usage of such devices, the brand partnered with comedian, writer and YouTuber Rath to launch its 'Mast aadmi' campaign for its Mi Robot Vacuum Mop-P

By BuzzInContent Bureau | May 21, 2021
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In its recent campaign, the non-profit media and educational organisation encourages fathers to be an active part of child-rearing. BuzzInContent caught up with Sonali Khan, Managing Director, Sesame Workshop India, to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign #DaddyCool

By Benita Chacko | May 21, 2021
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Any user can search for and create a list from hundreds of thousands of celebrities, macro, micro and nano influencers for free across Instagram, YouTube, Twitter, Facebook and blogs

By BuzzInContent Bureau | May 20, 2021
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To help answer this question, Shivakumar, Founder, Leapfrog Strategy Consulting, has studied four examples of branded communication – two with child influencers and two storytelling-driven pieces featuring kids

By Hamsini Shivakumar | May 20, 2021
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Many influencers and brands have paused influencer marketing activities during these unprecedented times. Even if influencers continue to collaborate with brands, they should stay clear of sharing content that comes across as selling a product. Instead, they should create content that positively distracts consumers from the stress

By Akansha Srivastava | May 19, 2021
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The brand reiterates the idea of challenging stereotypes, of being different without really being slotted in any one category, in a very distinct and unconventional manner

By BuzzInContent Bureau | May 19, 2021
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The campaign focuses on the tactile and emotional appeal of electric vehicles and conveys the experience of hassle-free travel covering longer distances and to remote locations or even short weekend day trips

By BuzzInContent Bureau | May 19, 2021
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Launched on Amway's 23rd anniversary in India, the campaign aims at spreading awareness on how the right nutrition can help in building a healthy lifestyle

By BuzzInContent Bureau | May 19, 2021
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