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The campaign #ParkedCarsCanRunFamilies conceptualised and executed by Leo Burnett Orchard features Saurabh Sukhla as the landlord and Manjot Singh and Ali Faizal (of Fukrey fame) as neighbours and tenants

By BuzzInContent Bureau | May 13, 2020
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As part of the challenge co-created and executed with VMLY&R, celebrities and TikTok influencers asked people to get creative with massage techniques and change their ‘champi' tempo every five seconds with the music beat, creating memorable moments

By BuzzInContent Bureau | May 13, 2020
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Partnering with WATConsult Bengaluru, the brand leveraged influencer marketing for the campaign to garner more than 242 M Impressions. The content showed how the influencers are using their time during this period, leading their followers to the app

By BuzzInContent Bureau | May 13, 2020
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In such unprecedented times, when creating massive ad campaigns with outdoor shootings and extravagant budgets is not possible, it is seen that more and more creative agencies are upping the ante on the content marketing front. Will the lockdown help content marketing gain more prominence in the communication play of agencies forever?

By Akansha Srivastava | May 12, 2020
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BuzzInContent has compiled a list of five content-led campaigns created by Nykaa, Johnson's, Titan, Wakefit.co and Netflix India

By BuzzInContent Bureau | May 11, 2020
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Produced in association with Madurai Meenakshi Mission Hospital and Research Centre, the web series focuses on the lives of three young female doctors and their fight against invisible enemies — viruses, bacteria and social prejudice

By BuzzInContent Bureau | May 11, 2020
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Mehta will take care of entertainment and sports, branded content, music and IP creation along with experiential marketing. Mayne will look after social media practice and driving the creation of agile content that powers performance marketing

By BuzzInContent Bureau | May 08, 2020
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The company created a Facebook page to engage with millennials through tailor-made content. The campaign will be promoted through influencer marketing via new-age social media platforms

By BuzzInContent Bureau | May 08, 2020
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In an interaction with BuzzInContent.com, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, says consumers look at content created by a brand with a fair amount of scepticism. But when it comes from a publisher, there's a certain stamp of authority. He talks about the #BreakTheBias campaign, which the brand launched on TVF's Timeliners' YouTube channel

By Akanksha Nagar | May 07, 2020
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The brand distributed meals to over 15,000 truckers across India and sanitised over 1,800 trucks, offering a safe working environment

By BuzzInContent Bureau | May 07, 2020
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Nykaa's YouTube channel Nykaa TV saw a 120% increase in watch time during this time. Nykaa Network launched weekly challenges and contests to keep the audiences engaged, resulting in a 3X increase in new monthly subscribers

By BuzzInContent Bureau | May 07, 2020
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The #DarkFantasyLockdownCreations campaign is a part of the bigger ITC Kitchen Project with content marketing agency Sheeko

By BuzzInContent Bureau | May 06, 2020
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The video, conceptualised by Momspresso, is inspired by single moms who have the strength to raise their child alone and the courage to never give up in the face of greatest challenges

By BuzzInContent Bureau | May 06, 2020
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The campaign launched on Mother's Day included a live session through social media with a specialist on the importance of right nutrition. The brand engaged with micro- and nano-influencers from the mother's community in sparking online conversations

By BuzzInContent Bureau | May 06, 2020
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Sharing the story of the largest digital food publisher, India Food Network, Naik, Co-founder and Director tells BuzzInContent.com how the platform while serving brands with content, consumers and commerce plans to launch food podcasts as well. She talks about the challenge of finding new storytellers in the space and how the platform is providing its audiences with therapeutic recipes amid the pandemic

By Akanksha Nagar | May 05, 2020
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In an interaction with BuzzInContent.com, Doshi says it would be foolish to assume that the industry's ad revenues have not been impacted due to Covid-19

By Akanksha Nagar | May 04, 2020
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The campaign has been conceptualised and executed by their creative agency partner Kinnect and digital media firm Qyuki. The bank will also contribute Rs 500 each time the song is shared via social media

By BuzzInContent Bureau | May 04, 2020
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With its second leg of online masterclasses starting May 1, 2020, Canon India aims at reaching out to photography enthusiasts across the country by adopting a hyperlocal approach of conducting webinars in regional languages

By BuzzInContent Bureau | May 04, 2020
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