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Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

By Akansha Srivastava | April 17, 2018
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To launch the brand's new corporate identity, Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, created a platform to connect like-minded individuals and bring them together to realise their aspirations

By BuzzInContent Bureau | April 17, 2018
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Karan Kumar, CMO, Fabindia, writes how to create “high-performing” content and measure its effectiveness across digital and social media platforms

By Karan Kumar | April 17, 2018
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The college content entertainment platform will help amplify the search for young, talented movie fans who will create special videos as a tribute to their favourite Hollywood blockbusters

By BuzzInContent Bureau | April 17, 2018
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BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

By Akansha Srivastava | April 17, 2018
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While the ecommerce giant has inspired dads to replace their corporate mugshots with the pictures with their kids, it has published several stories of dads on Flipkart Stories and launched Instagram contest

By BuzzInContent Bureau | April 10, 2018
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Based in Mumbai, Gawandi will be responsible for instilling a robust content practice at the agency

By BuzzInContent Bureau | April 10, 2018
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ImMature has been created by Sameer Saxena and written by Abhishek Yadav, Nishad Jhaveri and Suprith Kundar, and directed by Prem Mistry. ImMature is a five-episode coming-of-age story about the first adventures in a young man's life

By BuzzInContent Bureau | April 10, 2018
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For brands to make bigger conversations, the creative community has to build differently, says Vasconcellos, Head of Creative Shop, APAC Facebook

By BuzzInContent Bureau | April 10, 2018
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The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series

By Akansha Srivastava | April 10, 2018
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Elevates Saransh Agarwal to lead content strategy and business for Flux. He will report to Varun Duggirala, Content Chief of The Glitch

By BuzzInContent Bureau | April 10, 2018
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Instead of directly selling the brand to consumers, Prega News thought of creating awareness around pregnant working women and their plight during and after the pregnancy and how colleagues can be supportive during these tough times

By BuzzInContent Bureau | April 03, 2018
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Rawat talks about Zoomcar's aggressive plan on content marketing and shares his viewpoints on how can brands make most of the ROI through content

By Akansha Srivastava | April 03, 2018
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Launched in 2015, Flipkart Stories produce engaging stories of people and places along with latest updates on lifestyle, technology space, etc., helping the brand build consumer engagement, trust and thus leads

By Akansha Srivastava | April 03, 2018
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Tripathi will work to implement marketing strategies, and analyse trends and results to determine annual unit and gross-profit plans

By BuzzInContent Bureau | March 28, 2018
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Brave New World wins three awards including a Gold AME for its content marketing campaigns done for Myntra's brand Roadsters. ADK Fortune won Silver for Prega News' content initiative #YourSecondHome

By BuzzInContent Bureau | March 27, 2018
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The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook

By BuzzInContent Bureau | March 27, 2018
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The food start-up that largely uses content marketing to reach out to consumers believes that the strategy doesn't lead to direct increase in sales but gradually cements the brand image in the mindspace of consumers

By Akansha Srivastava | March 27, 2018
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