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The report released by Mindshare and Vidooly studies the impact of Covid-19 on content consumption trends in YouTube, Facebook and Instagram in Q1'2020

By BuzzInContent Bureau | April 22, 2020
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The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages such as Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati

By BuzzInContent Bureau | April 22, 2020
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Maggi will bring forth the most popular recipes from across the country, under three areas of ‘made easy', ‘made with a twist' and ‘made healthier'

By BuzzInContent Bureau | April 22, 2020
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Approved podcasters can directly list audio shows to the JioSaavn platform, gaining access to more than 100 million engaged users

By BuzzInContent Bureau | April 22, 2020
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Since its inception, SIT has been fulfilling youngsters' desire for light-hearted new-age content around relationship banters. Purely launched for the love of content creation, couple Mohit Hussein and Chhavi Mittal little knew that the platform would attract brands in less than a year. In an interaction with BuzzInContent, they discuss the platform's five-year journey and their point of view on branded content

By Akansha Srivastava | April 21, 2020
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Jatin Modi, Founder and CEO at B2B digital marketing agency FrogIdeas, talks to BuzzInContent about the changing dynamics of B2B content marketing during the Covid-19 crisis. He highlights the difference between B2B and B2C content marketing and emphasises the growing need of employee advocacy in the marketing industry

By Akansha Srivastava | April 20, 2020
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With a surge in online searches for ‘DIY haircuts', BBlunt introduces a challenge to grow your hair, roping in experts to share hacks and tips to maintain the look. The campaign is executed by the brand's digital agency Schbang

By BuzzInContent Bureau | April 20, 2020
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The five-episode series from April 10-14 saw Chef Amrita Raichand interacting live with homemakers, professional culinary experts and even young students over delicious home-made food recipes, culinary hacks using food leftovers and thrifty cooking methods

By BuzzInContent Bureau | April 20, 2020
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Tiger Shroff posted his fitness and exercise video on Instagram and asked his followers to share their fitness plan on social media, tagging Asics and #StayFitStayStrong. The brand garnered more than 28 million views and massive UGC as part of the campaign

By BuzzInContent Bureau | April 20, 2020
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Conceptualised and executed by 22feet Tribal Worldwide, the workout videos are a mix of core strengthening, HIIT, pilates, yoga and stretching

By BuzzInContent Bureau | April 17, 2020
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Myntra has partnered with over 350 influencers and brands to deliver over 2,500 content pieces and will add 50 new pieces of content every day. Everything is shoppable on the feed and Myntra Studio will seamlessly close the loop, from inspiration to commerce

By BuzzInContent Bureau | April 17, 2020
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Bhanja, CEO, Consumer Products, Pidilite Industries, tells BuzzInContent.com how the brand is always on the lookout for collaborations to create meaningful content. He explains why any content strategy has to be closely knitted to the brand's strategy and strongly anchored in the business with community owners and champions to remain relevant

By Akanksha Nagar | April 17, 2020
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Most new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice

By Akanksha Nagar | April 16, 2020
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The series aims to make viewers recognise many deep-rooted beliefs and biases one may suffer from while taking a decision of any kind—be it shopping choices, complex relationship issues or investment decisions

By BuzzInContent Bureau | April 15, 2020
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Many brands that want to continue communicating with consumers have found content marketing and branded content as their saviours

By Akansha Srivastava | April 14, 2020
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The anthem is conceptualised by Big Bang Music and Kwan along with upGrad to drive the productive habit of learning from home during the quarantine

By BuzzInContent Bureau | April 14, 2020
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Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

By Akansha Srivastava | April 13, 2020
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Not a very avid user of influencer marketing, Vedantu collaborated with celebrity influencers to promote the initiative of free access to the platform during the lockdown caused by the coronavirus pandemic

By BuzzInContent Bureau | April 13, 2020
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