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With social media posts and influencer engagement, the beauty brand steered the conversation towards anti-ageing

By BuzzInContent Bureau | July 25, 2019
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There are stages and multiple procedures to analyse content before it is being disseminated. The failure of a campaign can be attributed to a lack of understanding between brands and agencies to analyse content in each stage. BuzzInContent talks to brands and agencies to understand how important it is to analyse content, the requisite parameters and who carries out the role

By Akanksha Nagar | July 24, 2019
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In the last few years, the youth-centric media platform has become a preferred choice of brands for content marketing. In a conversation with BuzzInContent.com, ScoopWhoop's founders Sattvik Mishra (CEO) and Rishi Pratim Mukherjee (COO) talk about their relevance for brands, reliance on third-party platforms for reach, and turning to a sustainable business model

By Akansha Srivastava | July 23, 2019
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Cricketer Yuvraj Singh and dancer Shakti Mohan threw a dance step challenge on the short video content platform and asked the audience to create their own moves. The videos fetched over two million views in three days

By BuzzInContent Bureau | July 23, 2019
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A campaign created by Interactive Avenues uses social influencers and topical content around ICC World Cup 2019 to promote the brand's new positioning. The brand launched a micro-series named ‘Cricket First with Harsha Bhogle' to leverage conversations around World Cup 2019

By BuzzInContent Bureau | July 22, 2019
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Ankit Prasad, the brain behind the AI platform, speaks to BuzzInContent about his journey, the vision of Bobble and how stickers and GIFs are the future in communication and content

By BuzzInContent Bureau | July 19, 2019
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BuzzInContent.com explores India's major content platforms' commerce play and how they intend to lead the game

By Akansha Srivastava | July 18, 2019
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The Socxo platform will help Clarion Technologies channelise their Culture, thereby, develop on Employer Branding on one side and enable Social Selling through the networks of their employees

By BuzzInContent Bureau | July 17, 2019
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A public sector unit, GAIL has been strongly driving its initiative ‘Hawa Badlo' through content for three years now. Recently, it launched a web series, ‘Hawa Badle Hassu'. BuzzInContent caught up with Malhotra, Chief General Manager, Brand and Corporate Communications, to talk how a government body like GAIL is driving purpose through content

By Akansha Srivastava | July 17, 2019
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In an interview with BuzzInContent.com, the newly appointed Chief Marketing Officer at OLX talks about the brand's objectives it wants to fulfil with content marketing, the growth of content marketing on digital and OTT platforms, lack of content personalisation on the print medium

By Akansha Srivastava | July 16, 2019
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As part of a digital content initiative, the cricketer talks to the MD of the company, Vipul Sabharwal, and cricket presenter, Vikram Sathaye, about his life, journey in cricket and draws similarities between the brand and his life in two video interviews

By BuzzInContent Bureau | July 16, 2019
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The initiative is launched on the occasion of World Youth Skills Day 2019. The campaign is trending on TikTok with the hashtag #Skills4All campaign and garnered over 3.5 million views on day one itself

By BuzzInContent Bureau | July 15, 2019
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The ILN-owned brands will drive commerce on the content platform through a battery of in-house social media influencers. Angad Bhatia, Chief Operating Officer of ILN, a Times Internet (TIL) property, explains how he's setting up a sustained and attractive media and commerce universe that is powered by data. He shares the company's plan to get into physical retail

By Akansha Srivastava | July 15, 2019
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PG Aditiya, ECD, Dentsu Webchutney and Gautam Reghunath, EVP and Branch Head, Dentsu Webchutney talk about the secret sauce of successful UGC, how advertising and content marketing companies can learn from each other and sales lead generation through content

By Akansha Srivastava | July 12, 2019
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The social media platform has released a slew of other features, including one that gives creators more choice in their ad placement, the ability to offer supporter-only groups as fan subscriptions and more

By BuzzInContent Bureau | July 11, 2019
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The online campaign highlights real-life scenarios with people who have been victimised online. Blued has joined hands with Queerythm and Ya.All and launched helpline numbers to report such incidents

By BuzzInContent Bureau | July 11, 2019
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ILN, which owns Indiatimes, MensXP, iDiva and WhatsHot, was the first content platform to start branded text in India with a proper rate card, deliveries, analytics and mechanisms. In a candid chat with BuzzInContent.com, Bhatia talks about the importance of editorial integrity of content, his views on the evolving mindset of marketers on branded content and important issues related to the content marketing world

By Akansha Srivastava | July 09, 2019
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The brand brings on board cricketer Yuvraj Singh and dancer Shakti Mohan to create their own version of ‘Wavez4India' dance moves and urge followers to join the challenge on the short-form video platform

By BuzzInContent Bureau | July 08, 2019
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