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The content partnership aims to leverage the occasion of Family Day to build brand affinity and love for McDonald's

By BuzzInContent Bureau | May 14, 2019
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As a part of the in-show integration, the protagonists of eight shows will bring alive Kurkure's new positioning,‘Khayaal Toh Chatpata Hai'

By BuzzInContent Bureau | May 14, 2019
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The lyrics of the rap songs are user-generated. They mention the essence of India's cities and are sung by famous rappers

By BuzzInContent Bureau | May 13, 2019
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Three world famous National Geographic photographers — Andy Bardon, Carlton Ward and Krystle Wright — used OnePlus 7 Pro's triple lens camera to capture the beauty of North America

By BuzzInContent Bureau | May 13, 2019
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In its annual report, Google concedes that major and premium content creators are turning to YouTube to engage viewers for their OTT platforms. Here are a few useful insights from the report related to video content consumption

By BuzzInContent Bureau | May 13, 2019
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In an interview with BuzzInContent.com, the CEO and Founder of Fork Media tells why too much dependence on platforms such as Facebook could backfire for content creators. He talks about the importance of great storytelling in longer format and the engagement that it can deliver for brands

By Shradha Mishra | May 10, 2019
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Rashi Goel, VP Consumer Communications, Nestle India, shares with BuzzInContent.com how the whole idea of the content initiative in the form of a mobile-first website was born. An AI-enabled chatbot service for nutrition queries, tiffin recipes, growth trackers, custom meal plans are among the website's offerings

By BuzzInContent Bureau | May 09, 2019
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In an interaction with BuzzInContent.com, Saujanya Srivastava, Chief Business Officer at MakeMyTrip, shares how the brand, via its blog's regional content and in-app travel game show, aims to help its customers meet their travel aspirations

By Akanksha Nagar | May 08, 2019
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Why is it that the platforms that were initially these creators' stepping stones to success are no more their first choice to put premium content? BuzzInContent.com analyses

By Akansha Srivastava | May 07, 2019
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Beginning as an online platform, Boostcamp will host training videos by Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer that are specifically created for an all-round growth of a player's game

By BuzzInContent Bureau | May 07, 2019
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Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says

By Shradha Mishra | May 06, 2019
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The brand's ‘Har ghoont mein swag' anthem crosses 240 million views in the first 24 hours and draws over 15,000 user-generated videos, creating a new record on the video content app. The music video anthem features Disha Patani, Tiger Shroff and Badshah

By BuzzInContent Bureau | May 06, 2019
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Malhotra, Lead, Digital and Content Marketing at MG Motor, says purpose-driven content marketing helps connect better with the audience emotionally and in choosing the right content creators

By Akanksha Nagar | May 03, 2019
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Times Network's youth entertainment channel Zoom launched its content division ‘Zoom Studios' last year and has been creating a lot of content for brands since then. BuzzInContent.com caught up with Gandhi, President, Revenue, Times Network to talk about the kind of offerings that the studio has for brands

By Swagata Panjari | May 02, 2019
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The agency has been shortlisted for the campaigns done for Puma, Future Retail's Big Bazaar and Johnson & Johnson's Stayfree

By BuzzInContent Bureau | May 02, 2019
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The matrimonial site recently partnered with NDTV to do content around its campaign ‘Find Your Equal'. Rajasekar KS, General Manager, Marketing, Matrimony.com, explains why a digital brand chose television for content and how it helped the brand

By Akanksha Nagar | May 01, 2019
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Presenter Archana Vijaya travels to four cricket-crazy cities — Delhi, Mumbai, Chennai and Kolkata — to explore what makes cricket more than just a sport in India

By BuzzInContent Bureau | May 01, 2019
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After seeing its traffic decimated because of a tussle with Facebook, WittyFeed is getting back in the game with its own content distribution platform called ‘CatchUp'. In a conversation with BuzzInContent.com, Vinay Singhal, Co-founder CEO of WittyFeed, reveals why the publisher's over-reliance on the social media giant made the future dangerously volatile for the company and how he is going to disrupt the content distribution ecosystem with CatchUp

By Akansha Srivastava | April 30, 2019
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