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Reckitt Benckiser announced the launch of a new range of pain relief brand, Moov Advance Gel. Around the launch, the brand has been creating a lot of UGC. BuzzInContent caught up with Duhan, Chief Marketing Officer, RB Health South Asia, to discuss the challenge of maintaining the quality of content while creating UGC

By Akansha Srivastava | September 27, 2019
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The campaign will promote 15 destinations in the form of a digital archive. A comprehensive insider's guide on the destinations was launched today, which also marks the World Tourism Day. It will include information on ‘Things to do', ‘How to reach', ‘Best time to visit' and ‘Top activities/events' for travellers

By BuzzInContent Bureau | September 27, 2019
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The brand and employee advocacy platform will help the brand boost organic reach, trust and awareness to its content marketing initiatives. It will also deliver a way to increase employee participation and engagement with branded content

By BuzzInContent Bureau | September 27, 2019
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The platform is a creators' first community and helps them promote what they are passionate about, which helps identify genuine brand advocates and creates a community that fosters authentic conversations

By BuzzInContent Bureau | September 27, 2019
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The company ropes in creative video agency Band-Stand Videos for the conceptualisation and digital agency Schbang Digital Solutions for execution

By BuzzInContent Bureau | September 26, 2019
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The bank aims to galvanize change around key sustainability challenges such as plastic pollution, food waste, social inequality, fast fashion and ageing by sparking conversations about edible packaging solutions, upcycling, sustainable fashion, etc.

By BuzzInContent Bureau | September 26, 2019
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BuzzInContent caught up with Pawan Sarda, Group Head, Digital, Future Group, to know why the brand chose Instagram to launch the web series and how it intends to engage with consumers

By Akansha Srivastava | September 25, 2019
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Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content

By Akansha Srivastava | September 24, 2019
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Salwan, co-founder and CEO of Little Black Book, shares key ingredients of the secret sauce of the platform's success and why it is the go-to place for brands looking to connect with millennials

By Akansha Srivastava | September 23, 2019
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The campaign was conceptualised and executed for the premium jewellery brand by Adfluence. The campaign saw an engagement rate of 18.99%, 5.7 million+ impressions, and the campaign posts were ‘saved' by more than 9,500 users

By BuzzInContent Bureau | September 23, 2019
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The latest season of the initiative is themed ‘Experiences' and will highlight six Changemakers from diverse fields who have curated a different experience for communities, thus making their lives more meaningful

By BuzzInContent Bureau | September 23, 2019
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Individuals can log on to http://erasedpages.com/ where they can search and ask any question about their past that they wish to rediscover the answer to

By BuzzInContent Bureau | September 23, 2019
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The web series powered by POPxo is featured on the YouTube channel Just Human Things, the first brand to be started under Writeous Studios

By BuzzInContent Bureau | September 20, 2019
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Based on ‘Future of Work' report by Dell Technologies in collaboration with Institute For The Future, the video emphasises on how emerging technologies like artificial intelligence, machine learning, internet of things etc. will change the way we work in the year 2030. It also highlights how there might be the creation of new jobs in the future that do not even exist as of today

By BuzzInContent Bureau | September 20, 2019
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Rekha Rao and Sandeep Vasudevan join as the Business Heads

By BuzzInContent Bureau | September 19, 2019
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Rungta has held leadership roles at Google, Intuit, Reliance Jio, Housing.com and Yatra.com in his career spanning over two decades

By BuzzInContent Bureau | September 19, 2019
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Zubin Sarkari, Founder of Glamrs, a digital platform for women, writes how people are increasingly moving from shorter to longer forms of video content

By Zubin Sarkari | September 19, 2019
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Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

By Akanksha Nagar | September 18, 2019
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