Rising Star Awards 2021 Entries Open - Enter Now

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In the show, there will be candid conversations on periods between contestants on the physical and mental discomfort women face during those days

By BuzzInContent Bureau | March 19, 2021
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Duroflex Sounds of Sleep has been conceptualised by Duroflex's creative agency partner, Sunny Side Up. It has been co-created with Sony Music India and Lodestar UM Studios along with production associates

By BuzzInContent Bureau | March 19, 2021
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Also since they are celebrities the audience is curious to know their skincare regime and by playing this game the audience feels that they are becoming a party to their favourite celebrities secrets.

By BuzzInContent Bureau | March 19, 2021
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This ‘Made in India' sustainable, contemporary, ethnic clothing brand combines dance with marketing, in a very quirky and smart way, to sell their products on Instagram. Started three years ago, the brand now has a turnover of over Rs six crore. All this only by creating shoppable dance videos on Instagram that fetch on an average more than two million views each week.

By Akansha Srivastava | March 18, 2021
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Rathi has branded content experience with media houses including the Times Group, NDTV and the Zee Group. In her most recent stint, she was West Head - IPR Sales in Optimal Media Solutions, a Times Group company

By BuzzInContent Bureau | March 17, 2021
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With a luxurious rental each in Mumbai and Delhi, this initiative will see 15 new influencers come together every week, to collaborate and create catchy content under one roof

By BuzzInContent Bureau | March 17, 2021
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His comic sketches and relatable storylines managed him to gain above eight million subscribers on his YouTube channel in the year 2020 and counting

By BuzzInContent Bureau | March 17, 2021
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In an interview with BuzzInContent.com, the Vice-President and Head - New Business at MX Player, talks about how OTT platforms are a better bet for brands for their content needs

By Akansha Srivastava | March 16, 2021
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The founder of Leapfrog Strategy Consulting writes that Cookbook is a reminder for those who see branded content as equal to online content – that while brands must talk to consumers in the virtual space since that is where they spend a large part of their day, brands must also communicate with them in a world that is more real and tangible to them

By Hamsini Shivakumar | March 15, 2021
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These women influencers tagged other women who have supported them and nominated them to share a similar post, resulting in 10x content posted on Instagram and increasing the reach of the campaign

By BuzzInContent Bureau | March 12, 2021
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The new tax regime will come into effect from June 2021

By BuzzInContent Bureau | March 11, 2021
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In an interview with BuzzInContent, Kumar, Director at The Story Lab, the branded content division of Dentsu, talks about the division's growth plans, creator-agency-brand relationships, and his views on the content marketing space shaping up in India

By Akansha Srivastava | March 11, 2021
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Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power

By BuzzInContent Bureau | March 11, 2021
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MTR and Wavemaker co-created the concept and Wavemaker films, the production unit of Wavemaker India, conceived and executed the campaign

By BuzzInContent Bureau | March 10, 2021
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Through spoken word, Sainee Raj addressed her own conditioning, why consent is important, and how dating is just about two equals

By BuzzInContent Bureau | March 10, 2021
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In an interview with BuzzInContent, Sanyal said a combination of units needs to be considered while measuring effectiveness. On digital platforms, apart from the number of views, the quality and the stickiness of the content is also critical from a marketer's viewpoint

By Benita Chacko | March 10, 2021
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Prabhakar Tiwari, Chief Growth Officer, Angel Broking; Snehil Gautam, Head of Marketing and Growth at Housing.com, Makaan.com and Proptiger.com and Dheeraj Kummar, National Creative Director, Brand and Consumer Experience, Motivator (GroupM), discuss the nitty-gritties of content mapping and the right way to go about it in BuzzInContent's first Content Conversations of 2021

By Akansha Srivastava | March 09, 2021
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Clarifying all doubts put forth by BuzzInContent.com on behalf of influencers, agencies and brands, Manisha Kapoor, Secretary-General, Advertising Council of India, says if one has a certain audience, it is in the best interest for all to not shy away from the responsibility of making the influencer marketing ecosystem a safe place

By Akanksha Nagar | March 09, 2021
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