‘Streedom' has been crafted to celebrate women from all walks of life to encourage them to move on from caring about what they ‘should do', to actually 'doing what they want to do'

Netflix asked consumers to tell their mood in emojis, and they'll help in selecting which movie to watch. Doritos replied wishing there was an emoji for nacho, giving birth to another level of social media engagement that made #NachoEmoji trend on Twitter and a petition being filed on Change.org

The PepsiCo brand brought on board several influencers and celebrities to take up the #KyaMasaleHain and #BaapReBaap challenge and guess the flavours used in Kurkure's two new launches

For a brand, any on-ground activation or experiential campaign is not just the offline strategy and accompanied by a good online plan as well. But the shelf life remains limited till brands are not bolstered by solid content marketing strategies. Content can help move customers emotionally, deriving better recall and amplifying the whole reach. But how is that achieved? BuzzInContent finds out

The brand aims to engage with consumers and generate awareness on the importance of sleep in a quirky way through the UGC campaign #YawnOffSleepOn

BuzzInContent compiles a list of content-driven campaigns done by Mastercard, ICICI Lombard, Tata Mutual Fund, Acko, IDBI Federal Insurance, DBS Bank and ICICI Prudential to celebrate Women's Day and to send across powerful messages

In various social media posts, the young influencers are seen creating content promoting the thickness of the reformulated Slice

Divanshi Gupta, Director, The Marcom Avenue, writes how with content marketing, brands are not just attracting visitors for a stroll but also to fulfil their search query and interest them into buying their product or service

Introduces major tech additions to its app such as live audio and video engagement to cater to a larger vernacular audience

As part of the contest, people have to give reasons why Bollywood actress Ananya Pandey should hang out with them. They need to upload details of their Fastrack watches using #ChillWithAnanya hashtag

The campaign #SeekDontHide encouraged users to create 15-second videos inspired by the brand's GIF ‘You are my connection' for its biscuit brand Hide & Seek

Ahead of Valentine's Day, Pepsi launched its ‘Swag Se Solo' music video that celebrates the single community. The video features Bollywood actor Salman Khan

45 influencers were seen promoting the app's verification features like ‘Secret Crush,' ‘Swipe Around the Globe,' ‘Mild and Intimate Quizzes'

The video series will be launched on March 14 in India to encourage new, organic conversations based on shared content experience

According to Sheeko Brandscore, the platforms were able to fetch more than 12 million eyeballs for the promotional video created using the social media following of the artists, who are also social media influencers. The platforms had to spend an estimated Rs 40 lakh on the making of the video

BuzzInContent lists content initiatives of brands ranging from influencer-led content, UGC, videos on content platforms and social media campaigns

Composed by Tanishq Bagchi and choreographed by Remo D'Souza, the anthem is an extension to the youth-centric campaign, ‘Har Ghoont Mein Swag' and intents to celebrate the youth of today who is single by choice

The short-form video channel of Pocket Aces clocked 923 million views and 2.62k uploads in 2019 on Instagram