The musical is conceptualised and executed by Mindshare Content Plus and distributed by Sony Music

In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share

Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive

The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh

Brands will be able to evaluate what type of content works best for them; images or video, short-form or long-form, listicle or standard editorial and much more

Shiraz Khan, Founder of Spicetree Design Agency, writes about how IoT devices provide content marketers with massive volumes of data that offer multiple benefits

The company that runs socially distributed channels - FilterCopy (short videos), Gobble (food and lifestyle videos), Dice Media - will utilize the fresh capital to invest in content, technology, and talent

India Influence Report 2019 by Zefmo Media reveals that 55% marketers/strategists are convinced that reviews and video content(YT, IGTV etc.) will be the most effective channels while 50% are of the view that Instagram will also remain an effective platform

Hosted at Cannes, this is the first international awards for the best bloggers across 42 nominations, uniting and celebrating influencers and opinion leaders from around the world in various fields

Dubey will report to CEO Rohit Bagad and will help bolster the company's offerings to help brands reach consumers through regional language content

In its annual report, Google concedes that major and premium content creators are turning to YouTube to engage viewers for their OTT platforms. Here are a few useful insights from the report related to video content consumption

Podcasts in India are gradually gaining listeners. But are advertisers lining up? BuzzIncontent.com speaks to Amit Doshi, the founder of IVM Podcasts, about the monetisation opportunity the medium provides in the branded content category and its growth potential in the Indian market

Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past

It is imperative to create branded content that doesn't portray the brand in the face of the consumers but it should also not be the case where it gets lost in the narrative. BuzzInContent.com explores the right balance of creating branded content that doesn't look like ads, and remains unique to the brand and compelling to the target audience

Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook

Chan, Managing Director, Oath, Hong Kong, India and SEA, talks about the importance of data, AR/VR in content marketing, their ambitious plan in India to challenge Google and Facebook by becoming the third biggest player in the digital advertising space and the growth of content marketing in the country

At the recently concluded Cannes Lions Festival, Jan Livingston of Fox Networks Group and Theodor Arhio of TBWA talked about how content space is shaping up, why creative agencies should plunge into the space and why it's important for brands to associate more with content and not limit itself to ads

The investment round was led by Neoplux (Doosan Group, Korea) and OPPO (China). Existing investors IDG Ventures India, Kalaari Capital, GREE Ventures (Japan) and Summit Media (Philippines) also participated