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2020

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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about brand communications which aim to frame brands as a force for good in multiple ways and the things to avoid while framing them

By Hamsini Shivakumar | April 13, 2022
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The brand is calling this an invitation to partner with like-minded brands and organisations that believe in equality and power of representation, to #ShareTheLoad in making the future more equal

By BuzzInContent Bureau | April 07, 2022
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Many companies have launched their creator education program to fuel their growth and use it effectively in their business

By BuzzInContent Bureau | April 07, 2022
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Overshadowed by Twitter Spaces and Facebook audio rooms in the live audio space, has Clubhouse reached its end? And what is the future of the live audio space, will it be able to grasp the attention of users, BuzzInContent.com tries to find out

By Tanzila Shaikh | April 05, 2022
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Surana will succeed outgoing CEO Anil Srivatsa, who will now assume responsibilities as President of the company and Board

By BuzzInContent Bureau | April 04, 2022
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The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

By BuzzInContent Bureau | March 14, 2022
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The brand has amplified its ‘HerShe' campaign further this year by launching commemorative packs that celebrate six ‘Unsung Sheroes' and a celebratory rap song

By BuzzInContent Bureau | March 01, 2022
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In the first episode of Good News Today presents BuzzInContent's 2022 Content Conversations, Vineet Kanabar, Host of the showbiz podcast, Story Tellers & Story Sellers, Shrenik Gandhi, CEO and Co-founder of White Rivers Media, Pragya Priyali, Director - Social Commerce, Myntra, Deepak Salvi, Co-founder and COO of Chingari, Akshay Bhatnagar, Co-founder of Hypd and content creator Bhoomika Thakkar discuss how brands can benefit from the booming creator economy

By BuzzInContent Bureau | February 28, 2022
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The vegan beauty and personal care brand launched its new range of skincare products through influencer marketing campaign

By BuzzInContent Bureau | February 14, 2022
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The campaign created by BBDO India, asks the question, “If men can share the load equally with other men, why are they not doing it with their wives?”

By BuzzInContent Bureau | February 14, 2022
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Leapfrog Strategy's Hamsini Shivakumar and Kanika Yadav write that the campaign ditches the usual tokenistic glorification of a truck driver in favour of realistic story arcs

By Hamsini Shivakumar | January 19, 2022
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Earning consumer trust through content requires it to be timely, agile, easily accessible and honest. Listed below are a few points that can help marketers in their content marketing journey in 2022 and beyond

By Akansha Srivastava | January 11, 2022
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Ankit Agarwal, Founder, Do Your Thng, writes that the true force pushing for authenticity, integrity, and transparency is not brands. It comes from consumers, regulatory authorities, and data-driven influencer platforms

By BuzzInContent Bureau | January 10, 2022
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GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently

By BuzzInContent Bureau | January 05, 2022
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Sharing how the agency plans to grow its client base by at least by 50% in 2022, Upadhye, Director at SPRD, discusses why content marketing could be a one-stop solution for brands in this year. He says investing in content agencies that exclusively cater to branded content will help amplify a brand's visibility

By Akanksha Nagar | January 04, 2022
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Conceptualised by Hyper Connect Communications, the video sets the events that made the headlines to quirky tune and lyrics, punctuated by the catchy refrain of “Thoda Zyada Ho Gaya”

By BuzzInContent Bureau | January 03, 2022
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The video was ideated and produced in partnership with Spring Marketing Capital and has already garnered 100k views on its branded content channel ‘Home Time' within two days of the launch

By BuzzInContent Bureau | January 03, 2022
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The agency will extend strategic and brand partnerships, content strategy and digital presence for their roster

By BuzzInContent Bureau | December 27, 2021
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