Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands cannot inject energy and momentum into a cultural product, when there isn't any real cultural momentum or energy behind Valentine's Day. Hence, creating content around the occasion is likely to drop off from many brands' activity checklists

Deepak Pareek, Founder of Iceberg Creations and content creator, writes about why it is becoming increasingly important for businesses to focus on putting out the right pieces of content

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about how Christmas is not viewed as a festival in Indian culture but is rather seen as an event, and how it can be used by brands to form a deeper connect with the people

According to Meta's Reels in Review report, 15 of the top 20 most used songs on Reels on Instagram globally are from Indian artists

104K Moj creators across genres earned over 3.5 billion Mints, i.e.,~$25 million

The film, titled ‘Seed Mother', depicts the extraordinary journey of the Padma Shree awardee Rahibai Soma Popere

The campaign reiterates the company's pledge to remove permanent mono-cartons from its packaging by June 2023

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

The couple content creators Pushppal Singh Bhatia and Ravneet Kaur are founders of ‘That Couple Though'. In this authored article, they write about things that content creators must keep in mind before considering influencer marketing as the most important source of income

In order to make more money, big-tech platforms are trying to win over content creators to prop-up engagement on their platforms and keep fending off advertising downturns and audiences moving to other platforms

Bitesh Singh, Founder and CEO, SocioClout, writes about Meme marketing, how the influencer marketing industry is changing fast, moment marketing, and more

This Daughter's Day, Stayfree has launched the campaign to encourage parents to talk to their sons about periods

India's top podcast content creators talk about how they go about navigating challenges related to the podcast economy and share insights into what is working for them

The new vertical aims to tap into the untapped market and bridge the gap between vernacular creators and brands, leading to monetisation opportunities for creators through more mainstream, large brands

According to experts, the move is aimed at competing with Instagram Reels and encouraging creators to make original content for the app

The company has recently launched ‘Ghar Set Hai' on its own YouTube channel ‘Home Time'. The web series is made in collaboration with its brand marketing partner Spring Marketing Capital

The playbook promises to be a one-stop guide for building communication strategies for ecommerce networks

Vishesh Sharma, Chief Marketing Officer, Ashika Group, writes that with the penetration of affordable handsets and easy access to the internet, India has truly emerged as a market where videos are playing a key role in not just effective engagement but real business growth