The campaign video encapsulates the emotional turbulence people have been going through in the past year, in a light hearted manner

The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce

It says that the country has seen a 34% jump in the number of monthly active users (MAU) of podcasts during 2021

He will now lead the expansion of Dice Media, driving strategy, P&L, and OTT relationships

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting decode Cadbury's iconic campaigns and the recent video by a young digital creator, for the chocolate brand, which has set a new benchmark

Providing key lessons for marketers, "Brand-building at the speed of culture: The role of online video in Asia" is a new white paper released by Warc in partnership with YouTube, which looks at how brands can leverage culture to amplify their role in the online video landscape

The content piece features the Lever twins and their father, legendary Bollywood comedian Johnny Lever

In this week's Content & Culture article, Hamsini Shivakumar and Kanika Yadav explore how brands are using real-life incidents as plots for branded content and things to keep in mind while taking this route

The final deadline to enter the awards is November 8, 2021

According to the report, live stream gifting and live e-commerce are showing early signs of growth and will form an important monetisation opportunity for short-form content players

The user-generated content campaign gives consumers the opportunity to add a twist to the Cadbury Dairy Milk chocolate. Consumers can submit their entries from September to November. The winners will be announced in August 2022

The Online Communities Integrity Suite offers an integrated solution to monitor and eliminate fake engagements, imposters, scams and other emerging challenges faced by community curators in building a rewarding community programme

The weekly column Content & Culture by Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting examines the fairly known and yet loosely defined ‘feeling of home' used in branded content initiatives

Naiyya Saggi, Founder and CEO of BabyChakra, will join MyGlamm as Co-founder and President. She will spearhead the mom-baby vertical and build the overall community vertical for the group

The pan-India survey that included metros and tier 1, 2, and 3 cities across 200+ influencers shows ~89.5% influencers witnessed a dip in engagement on their content since ASCI's guidelines went live

Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time

The sessions are hosted by Raj Shrestha Juneja, Poker player, YouTuber and founder of Poker Life India, who will be seen in conversation with international mindset coaches such as Adam Carmichael, Karim Chelli

The campaign features six short trailer films across different genres, with each one taking viewers on a captivating journey across the city