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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, has picked five branded content samples to analyse how brands have reimagined the bond of protection between brother and sister to update their cultural stance. And the ways in which that has shaken the traditional understanding at the root

By Hamsini Shivakumar | August 03, 2021
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The song is written and sung by Padamjeet Sehrawat and the music has been given by Kamal Joshi

By BuzzInContent Bureau | August 03, 2021
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The recently released music video by Canadian-Punjabi artiste Tesher and American singer-songwriter Jason Derulo features the food-delivery app and was released just a day before the brand announced its IPO

By Akanksha Nagar | July 19, 2021
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The anthem captures and highlights the bravery of all the healthcare frontline workers and police officers, who worked day and night for the society to fight against Covid-19

By BuzzInContent Bureau | July 16, 2021
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BuzzInContent caught up with Gulati, Chief Marketing Officer of the global auto parts company, to talk about their focus on sports, content strategy for the Olympics and marketing during the pandemic

By Akanksha Nagar | July 15, 2021
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Subramanian, Head of Brand and Communication, CoinDCX, talks in detail about the brand's focus on content marketing and how it is using a new-age content strategy to educate and engage with consumers

By Akansha Srivastava | July 02, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how Britannia Marie Gold's My Start-Up campaign is not just at the psychological level – where the audience watches a feel-good film about a homemaker-turned-entrepreneur and comes away feeling inspired. It has also tried to change the ground reality for every homemaker who may have never had the opportunity to pursue her interest/passion as a business before

By Hamsini Shivakumar | June 28, 2021
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For the second consecutive year, Gillette India will support barbers and their families by providing a Covid-19 health insurance cover up to Rs 1 lakh

By BuzzInContent Bureau | June 24, 2021
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In a month-long campaign, the brand has collaborated with music streaming platforms and taken on board 50 influencers, including Hashneen Chuahan, Sanjana Singh, Shezali Sharma, Rehmat Rattan. The influencers are known for their lip-sync, transition and dancing videos

By BuzzInContent Bureau | June 24, 2021
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This week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that brands need to do more just than inject pleasure and enjoyment into consumers' lives. They need to impose the importance of living cautiously upon their audience

By Hamsini Shivakumar | June 21, 2021
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As a worldwide Olympic Partner, Bridgestone's ‘Chase Your Dream' campaign highlights the pursuit of dreams through perseverance that it shares with the Olympic Movement and honours the commitment necessary to stay on course to realise goals

By BuzzInContent Bureau | June 17, 2021
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Data-driven results from influencer marketing achieved are based on the analytics of 2.70 lakh bloggers, 7.89 lakh published posts and two million CPA clicks to global clients

By BuzzInContent Bureau | June 17, 2021
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Ritesh Ujjwal, CEO and Co-founder, Kofluence, lists eight influencer marketing trends that brands can ride on to maximise reach and engagement

By BuzzInContent Bureau | June 16, 2021
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Read Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting's analysis on brands that want to get their money's worth through more long-term returns than a mere uptick in positive sentiment for a brief period. It is a list definitely worth discussing at the next team meeting

By Hamsini Shivakumar | June 14, 2021
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Through content, brands are trying to undo the definitions of parenthood set by advertising, which have been largely focussed on the mother-child unit, and expand its understanding to something more gender-neutral, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting

By Hamsini Shivakumar | June 07, 2021
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On May 28, BuzzInContent conducted the third Live session of its monthly chat show Content Conversations. Smita Murarka, CMO, Duroflex, Ruchika Varma, CMO, Future Generali India Insurance, Piali Dasgupta, Sr VP, Marketing, Columbia Pacific Communities and Anuj Gosalia, Co-Founder and CEO, Terribly Tiny Tales, discussed the nitty-gritty of creating content on such a sensitive and serious topic

By BuzzInContent Bureau | May 31, 2021
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Shivani Kamdar, Head of Content, SoCheers, writes that empathy, brand love and community building are three themes around which brands have been building their content to keep the engagement game on during these unprecedented times

By BuzzInContent Bureau | May 26, 2021
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Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

By BuzzInContent Bureau | May 25, 2021
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