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2020

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At a time most brands across the globe are theming their content around hope and positivity, only being able to resonate with the consumers' cultural background can help them stand out in the clutter, writes the Founder of Leapfrog Strategy Consulting

By Hamsini Shivakumar | May 24, 2021
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Launched on Amway's 23rd anniversary in India, the campaign aims at spreading awareness on how the right nutrition can help in building a healthy lifestyle

By BuzzInContent Bureau | May 19, 2021
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The content division of Mediabrands India has been integrated with MBCS India, which will soon announce its leadership and structure

By BuzzInContent Bureau | May 17, 2021
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Mediabrands and its clients will gain access to Vice Media's production teams, creators, and talent without committing to any media spend, ad buy or content placement on their media properties

By BuzzInContent Bureau | May 12, 2021
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The Founder of Leapfrog Strategy Consulting writes that given the times we are living in, if brands start relevant and wide-reaching conversations to grow awareness around mental well-being, they could make a dent in the social handling of the issue and, of course, be remembered fondly as changemakers by consumers

By Hamsini Shivakumar | May 03, 2021
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Podcash, a marketplace for podcasters, advertisers and guests, aims to create an all-in-one data-driven marketplace that eases podcast discovery and promotes the growth of the podcasters by connecting them to the right collaborators and advertisers

By BuzzInContent Bureau | April 30, 2021
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The influencers will invoke nostalgia and revive childhood memories during lockdown 2.0 by using Rasna as an ingredient to make multiple recipes

By BuzzInContent Bureau | April 28, 2021
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The Founder, Leapfrog Strategy Consulting, says there is almost a white space when it comes to branded content which furthers the cause of eco-friendly, cruelty-free, sustainable and zero waste consumption in India. Unilever's entry into this space – even if at a global level – is a sign of a growing clientele for such products

By Hamsini Shivakumar | April 26, 2021
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Produced by TheVibe Studios, this show shows four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to experience the country's first break of dawn

By BuzzInContent Bureau | April 19, 2021
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BuzzInContent.com caught up with online gaming platforms and content creators to discuss the importance of content marketing and how to implement the medium to grab the attention of gaming lovers

By Akansha Srivastava | April 13, 2021
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The founder of Leapfrog Strategy Consulting writes about the similarities and differences between the purpose-driven branded content created by non-profit organisations and commercial brands

By Hamsini Shivakumar | April 12, 2021
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Paree's entire marketing efforts are directed at content and it has been actively associating with shows on both TV and digital. Samta Datta, GM Marketing, Paree, tells BuzzInContent.com why marketers need to find meaning, thoughtfulness and relevance in their communication

By Akanksha Nagar | April 07, 2021
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Composed and sung by Shankar Mahadevan, the anthem conveys the safety guidelines and the dos & don'ts while riding/ driving a two-wheeler or four-wheeler

By BuzzInContent Bureau | March 30, 2021
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The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

By Akansha Srivastava | March 23, 2021
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This ‘Made in India' sustainable, contemporary, ethnic clothing brand combines dance with marketing, in a very quirky and smart way, to sell their products on Instagram. Started three years ago, the brand now has a turnover of over Rs six crore. All this only by creating shoppable dance videos on Instagram that fetch on an average more than two million views each week.

By Akansha Srivastava | March 18, 2021
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In an interview with BuzzInContent.com, the Vice-President and Head - New Business at MX Player, talks about how OTT platforms are a better bet for brands for their content needs

By Akansha Srivastava | March 16, 2021
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In an interview with BuzzInContent, Kumar, Director at The Story Lab, the branded content division of Dentsu, talks about the division's growth plans, creator-agency-brand relationships, and his views on the content marketing space shaping up in India

By Akansha Srivastava | March 11, 2021
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This week, the founder of Leapfrog Strategy Consulting deciphers how Women's Day as an occasion resonates with Indian women and why do brands go gaga over it. She writes it is unclear what gap Women's Day is filling. Often, its messaging overlaps with the kind created for Mother's Day and Rakshabandhan

By Hamsini Shivakumar | March 08, 2021
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