The Sterling Reserve Music Project is an enabler platform for independent music and is language and genre-agnostic. The latest song has been done in collaboration with vocalist RS Chauhan, mentored by rapper Ikka and produced by music producer Rishi Rich

Directed by Inflict aka Homie, the video has been shot in Chandigarh to put together a vibrant dance community around the feel of this song

The contest, activated during the lockdown, aims at giving independent artists a song and music video release opportunity on the platform in English, Hindi-Solo, Hindi-Group, Regional and Hip Hop

Devraj Sanyal of Universal Music tells BuzzInContent.com how the label aims to host a music festival on the back of this project by end of 2019 and that they are targeting a larger market by being language-agnostic

BuzzInContent caught up with Bikram Basu, Chief Operating Officer, Allied Blenders & Distillers, in a video interview series, Republic TV presents Engage, to talk about the idea behind the brand's entry into music content space, his outlook on the content space in the alcobev category and his expectations from the content creators

Bokey, CMO at ABD, talks about numerous opportunities for alcobev brands in the content space. He discusses their content marketing plans for next year and how it evolved amid the pandemic

The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how performance poetry is the new kid on the block, a new approach to build and sustain an emotional connection. Its strengths are the very opposite of human-interest story videos — the videos are indirect, polished and slick; and deal in fictional emotions

The BEDTalks campaign conceptualised and executed by Phantom Ideas is inspired by TED Talks and is a curated series of incredibly boring topics aimed at putting people to sleep

The brand is generating user-generated content as part of the campaign, which is amplified by celebrities such as Anil Kapoor and Mary Kom. For every plank, the company will contribute monetarily towards the training and development of India's emerging sports stars

India's first indigenously manufactured denim labels promote such art that keeps the youth spirit alive with their eloquent music

Zomato took a stand on Twitter against a consumer who wanted the food delivery app to cancel his order as it was delivered by a non-Hindu. The social media did not take time to notice Zomato's quick response and was all praises for the brand

BuzzInContent.com caught up with the print jury members at the on-going Cannes Lions Festival to talk about the scope of branded content on the print medium worldwide and how can one overcome challenges related to content marketing on the medium

Gareth Flood, CMO, Shell Lubricants, shares with BuzzInContent.com how video content improves customers' operations and livelihoods rather than just talking about products