Rising Star Awards 2022– Winners

AFPs

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The 4-episode show features Anushka Sen catching up with celebrities and having casual conversations about their work, food habits, skincare, and personal life in ‘Behind the scene' format

By Akansha Srivastava | August 30, 2022
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The media agencies' content heads share tips on hiring people for content teams

By Akansha Srivastava | May 31, 2022
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The Indian counterparts of Wavemaker, IPG, Omnicom Media Group, Publicis Group, Mindshare and Havas are amping up their content arms to be on top of the game in order to help brands make the most of the content boom

By Akansha Srivastava | May 24, 2022
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Mates now will be integrated within Madison Media and will focus on brand solutions including in-film associations, celebrity associations, and other ancillary services related to entertainment, content and branding

By BuzzInContent Bureau | December 22, 2021
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BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands

By Akansha Srivastava | August 04, 2021
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The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

By Akansha Srivastava | March 23, 2021
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Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past

By Akansha Srivastava | April 09, 2019
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A lot of brands tried their hands on content marketing in 2018, but it doesn't deliver results if done half-heartedly and can surpass the traditional advertising if the brand objective and distribution strategy is clear. This article outlines what 2019 has in store for content marketing

By Akansha Srivastava | January 02, 2019
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In this era where most brands are using online mediums to brew their content, Deshpande, Head - Content Plus, Mindshare, believes that digital is not the sole reason for the growth of content

By Karuna Sharma | September 04, 2018
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The focus will be on creating solutions for brands associated with Republic TV, primarily through branded content. WYP will also be responsible for Republic TV's promotional content

By BuzzInContent Bureau | May 02, 2018
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In a video interview series with BuzzInContent, the VP Marketing of the alcobev brand admits that not many people are linking content marketing and ROI directly to sale but he is sure people will get there as the ecosystem evolves

By Karuna Sharma | October 05, 2018
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